Greybox coffee is a specialty coffee brand under the Roseonly Group, mainly located in shopping malls and high-end office buildings in major cities, with high-quality raw materials, stable products and excellent geographical location, it is widely loved by office workers. Greybox has been named the best specialty coffee of the year by "That's shanghai", and many stars such as Zhou Dongyu, Li Chen, Guli Nazha, Wang Luodan, Ouyang Nana and many others have also posted their takeaway coffee on Weibo from time to time.
Greybox coffee, which opened its first physical store in Beijing in December 2016, has opened more than 10 cafes in Shanghai, Beijing, Hangzhou, Chengdu, Shenzhen, Chongqing and other cities in just over a year, relying on the strong economic strength of the Roseonly Group, becoming a national chain boutique café that has become a latecomer.
Greybox coffee follows Roseonly's gray packaging box as the main visual element, and the overall decoration style is simple and modern, except for coffee, desserts and a few seats, there are no extra flowers, which is very similar to Starbucks selection stores that are also open all over the country in terms of materials, environmental layout and pricing.
Greybox's bar is open, allowing diners to see how a cup of coffee is being made, as well as communicate with the barista for more accurate coffee recommendations. In addition to the Mythos One grinder, the winner of many international competitions, the LAMARZOCCO PB Linea coffee machine, known as the "Rolls-Royce of coffee machines", and various brewing utensils, there are also a number of small transparent coffee bean storage jars on the bar, which contain specialty coffee beans from the world's seven major regions, and are thoughtfully accompanied by small cards with detailed instructions.
Coffee beans with an SCA (Specialty Coffee Association) score of 80 or more are called specialty coffee beans, and these cupping 80 beans account for less than 10% of the total coffee bean production each year. Greybox selects the best of the best, only from the world's top seven estates, such as Panama Emerald Estate, Santa Letsia Estate, Humbella Estate, Incht Estate, Kenya Carusi, Brazil Hilardo and Yunnan Xishuangbanna, 90 green beans are freshly roasted and grinded, and then brewed and steamed with high-quality water repeatedly purified by Aihuipu water purifier to achieve the best taste. While these beans from South America, Africa and Asia are sun-dried, washed or honey-treated to have a full one-month shelf life after roasting, Greybox locks in a shelf life of just 7 days, ensuring a consistently high quality.
Greybox's barista lineup is also very luxurious, the 2016 World Coffee Brewing Competition WBrC champion Tetsu Kasuya has been sitting in the Shanghai branch all year round, and Greybox's baristas all share Tetsu Kasuya's original 4:6 coffee brewing method, the extraction process is divided into 5 stages, and the water filling time and dosage of each stage are strictly controlled to the second and milliliter. The first two are used to balance the sweet and sour, and the last three determine the body, so that the coffee can better restore the flavor of the coffee beans themselves. Pour-over coffee is divided into two cups in a pot, one of which is infused with ice balls to achieve a quick cooling effect.
In addition to pour-over coffee, Greybox's espresso is also worth a try, with its signature Milk Coffee GB Latte and GB Kabu made from home-made SOE beans and fresh milk from the pasture, flown in from Australia every week with a shelf life of just 7 days. Greybox's espresso is divided into two flavours: Scandinavian and Aussian, with Scandinavian flavours featuring fresh fruity floral aromas and Australian flavours with a rich nutty aroma. Fresh Josie milk is creamy and smooth under high temperature and pressure, and the dense milk foam wraps around the light coffee, and the latte art is firm and not easy to loosen.
Greybox's entire line of products is remarkable, with only four cups of iced drip coffee in 8 hours, and macaron-colored coffee-free red velvet lattes and blue-green algae lattes are all popular and popular. The store's freezer desserts are made with Amandine, which supplies French restaurants, as a supplier, and light meals such as waffles maintain a high quality similar to coffee.
