The "GEE" table sighs as equivalent to "WOW", and the name is exaggerated just by looking at the environment, but when you look at the menu and the beans in the glass jar next to the narrow bar, you can't help but let out a sigh of "GEE". Diners who value the environment and service will probably miss this boutique café that goes all the way south from Shanghai and "opens in a supermarket". The "Gee" of Gee Coffee, in addition to the meaning of "surprise", "amazement" and "wow", also expresses our commitment to making customers sincerely marvel at the quality of coffee.
GEE coffee and the many "Internet celebrity" cafes in Shenzhen can be described as two extremes. If the combination of the environment and the production of Su Jia is compared to Hey Tea, then the focus on the production of GEE coffee is more like a little bit of the recent wind. This small restaurant, which needs to pay at the service desk of Ole Supermarket, provides green beans for the famous Douwu Coffee, and has a good performance in bean selection, roasting, and production.
GEE coffee is mainly retailed for takeaway coffee and coffee beans, and there are also diners who come to drink a cup of pour-over. Because it is backed by a supermarket and has no independent space, the life atmosphere of the whole store is very strong, and the flow of people and a slight depression in the supermarket are the detrimental points of the environment. GEE coffee, which has a very limited number of seats in the store, has packed cooked beans and pour-over pots to fill the shelves of almost half of the store, and a sack of 70kg of coffee beans can be faintly seen between the shelves.
GEE coffee compares coffee beans to seasonal fruits, and in order to give customers a taste of freshness and richness, the GEE coffee team buys green beans from coffee estates in high-quality producing countries such as Ethiopia and Brazil and roasts them themselves. There is only one staff member in the Futian store, who serves as both a waiter and a barista, and there is a waiting phenomenon during peak customer flow.
GEE coffee, which seems to have a humble environment, hired Q-Grader EVAN as its technical director and instructor for extraction and tasting courses. In addition to the newly obtained Q-Grader designation, EVAN has also obtained multiple certifications such as SCAE Roaster Certification Level 1 and Level 2, SCAE Gold Cup Extraction Certification Level 1 and Level 2, and SCAE Instructor Certification. Standing on top of the third wave of coffee, GEE coffee integrates green bean trading, cooked bean supply, and store operation of a number of related businesses, with hand-poured single product coffee as the main selling point for in-store drinks, and Italian coffee also using the SOE manufacturing method, and the price is relatively low.
In addition to its daily business, GEE coffee will also launch themed activities during certain festivals or sales nodes, such as Valentine's Day movie tickets for two, Halloween masquerade ball, opening and anniversary celebrations, and from time to time cooperating with local charity organizations to carry out charity sales of coffee beans.
