Wuxian is the first high-profile winner in the matcha dessert war, and in just one and a half years, he has opened more than 100 branches across the country, and has a solid reputation. Wuxie does not overemphasize the source of matcha, nor does it have a good brand story, and its diverse product presentation is its core competitiveness.

Compared with other matcha shops, whose cakes are only limited to the mille-feuille category, Wuxie has more innovative attempts. Uncle Tanaka's towel roll changes the mille-feuille crepe crust from a layered to a roll-like shape, and the gaps are densely covered with red beans and cream, as well as a hint of mochi, giving it a rich texture. The sweetness of Kanazawa white matcha rolls decreases from the outside to the inside, and under the dark chocolate shell is a dense and elastic sponge cake, the cake is covered with a ball of chestnut cream, the taste is very light, and the thin sip is slightly grainy, and the middle is matcha raw milk with zero sugar content, which has a prominent bitterness and a slight sweetness. This matcha roll is great to enjoy at the beginning as it is less sweet, and if there are several desserts that blunt the palate, it will greatly affect the taste of chestnut cream and raw milk. Half-cooked is also special, lightly baked to make matcha cheese lighter, and has a soft and delicate texture between raw and cooked cheese, and there is a slightly salty pure cheese sandwich inside, both matcha and cheese lovers can reach a consensus on this piece of cake.

The dessert industry has a low entry threshold, and Wuxieng strives to change the product form and maintain a relatively stable production level, which is worthy of being the leading matcha brand in China. Wuxie often launches preferential activities during statutory holidays, with great discounts, and the stores are full all day long; However, even after the discount period, you often have to wait for a seat at meal time, so it is recommended to go at a staggered time. In addition, the innocent service staff obviously cannot handle the huge flow of customers, and the order and pouring of water and other things need to be done by the guests themselves. The Coastal City store is narrow and noisy, with little privacy; The Xiasha store is a duplex decoration, with private rooms, and a more open dining area, which is suitable for taking pictures.