Founded in 2000 by the American Scott Minoie in China, New Elements now has 36 stores in 9 cities across the country, and since its establishment, New Elements has won many awards such as "Best American Restaurant", "Outstanding Service Western Restaurant" and "Best Salad" issued by City Pictorial and The Beijinger, and nearly one-third of the best food awards are "Best Brunch", which shows that New Elements has a good strength in the brunch circle.

One of the main reasons for maintaining a high level of quality is the strict control of ingredients by New Elements. In order to ensure that customers eat the freshest food, New Elements restaurants, regardless of the region, must follow the procurement requirements of "order once every half week and deliver to the store 24 hours a day" to ensure that all ingredients are maintained at the highest level of freshness in the industry.

American brunch is a smorgasbord of Western breakfast varieties, and as an American restaurant, New Elements naturally has all kinds of eggs, breads, meats, and salads. If you're looking for a variety of foods at once, consider an American breakfast platter that includes eggs, bacon, sausages, toast, and baked potato wedges. The Mexican Chicken and Cheese Scones are also a popular dish for diners, with a crispy dough with chicken, cheese and onions, which tastes similar to pizza, but with a hint of jalapeño chili sauce or sour cream sauce, it's a different flavor. In addition to the basic brunch dishes, when you come to the new element restaurant, you can't miss the salad as the main dish, and a variety of classic salads with meat and vegetables are quite suitable, even if they are directly used as the main dish.

New Element Restaurant currently has a total of 2 stores in Shenzhen, located in Sea World and Huangting Plaza, both stores are relatively spacious and bright, and there are a variety of colorful decorations in the restaurant, so that people can easily relax and start dining after entering the door, whether it is the stability of production or service level, the difference between the two stores is not much different. Among them, the Huangting Plaza store is located in the shopping mall, the surrounding business district is complete with food, entertainment and leisure facilities, and the transportation is also quite convenient, while the Sea World store is lined with a large number of foreign restaurants, the store has a total of 2 floors, if you have enough time on weekends, you can choose a window seat on the 2nd floor to enjoy the scenery around the sea world. It should be noted that New Elements only serves brunch on weekends, and there are generally more crowds on weekends, so you can book a table in advance.