Jo Malone is a salon perfume brand from the United Kingdom, characterized by fresh and simple botanical scents, acquired by the Estee Lauder Group in 1999. Under the group's commercial operation, Jo Malone's domestic counters have opened more and more, and in recent years, it has become the most popular salon fragrance, which is favored by many female consumers. The embarrassing thing is that in the circle of senior enthusiasts, Jo Malone, as a salon perfume brand, has fallen into a situation of not being well received due to its simplicity and lack of depth, and it is difficult to get their recognition.
At present, there are a total of 23 fragrance types of Jo Malone, which can be classified into six families according to their aroma characteristics, namely citrus, fruity, fresh and light floral, floral, spicy and woody, each fragrance is equipped with a series of fragrance products, including perfume, shower gel, moisturizer, diffuser, scented candle, soap, etc. When it comes to naming the fragrance, Jo Malone follows a simple and straightforward approach, naming only the most striking features of the fragrance, such as grapefruit, orange blossom, rose, Earl Grey and gherkins, so that people can guess the general appearance of the fragrance at the first time.
In addition to the regular cologne collection, Jo Malone also launched the Cologne Intense collection in 2017. This series of black bottle fragrances subverts Jo Malone's long-standing light and light style, and instead uses high-quality fragrance materials to create a more intense, complex fragrance expression, and the fragrance time is much more ideal than that of conventional lines.
The difference in the evaporation rate of the fragrance creates the front, middle and back notes of the fragrance, which is also an important dimension in the evaluation of the fragrance. In general, there is a deep fragrance, the three notes are clear and natural, and there is plenty of room for exploration. On the other hand, Jo Malone regular white bottle perfume has no obvious change in fragrance from spray to dissipation, and it is a linear fragrance with no connotation, so Jo Malone also advocates users to layer different perfumes together to enhance the expressiveness.
The short fragrance is an old problem of Zu Malone, and it has been criticized by many consumers, and it is even called "five steps". In fact, Jo Malone perfume is a cologne, with low flavor content, fast volatilization and dissipation, and a short fragrance retention time, so the use of Zu Malone needs to be psychologically prepared to replenish the fragrance frequently.
