As a leading brand of salon fragrances, Ludan has been able to break away from the army of various perfumes thanks to its unconventional and unmistakable founder, Mr. Serge Lutens, who is known as the "living master", who has taken the lead in pioneering the cosmetics department for Dior, setting a precedent for luxury cosmetics lines. In the 80s, Serge Lutens became Shiseido's Director of Publicity, where he won two International Advertising Golden Lions and a Medal of Excellence in Arts and Culture from the French Ministry of Culture. To commemorate Serge Lutens' contribution to the Group, in 2000 Shiseido supported him in the creation of the eponymous perfume brand.
In fact, Serge Lutens began to create olfactory creations long before the brand was founded. In 1982, he created the fragrance Nombre Noir, which was highly praised by long-time enthusiasts, but it has long been discontinued; In 1992, Serge Lutens launched Féminité du Bois, the first gender-defying fragrance, which was later included by Ludan and became a classic fragrance for lovers.
In addition to Serge Lutens, Christopher Sheldrake is also the soul of the Rudan clan, he is a perfumer at Shiseido and has perfumed Rochas's water. In the creation of perfumes, Serge Lutens and Christopher Sheldrake have a clear division of labor and tacit cooperation, the former is generally responsible for the creation of the concept, the latter is for fragrance, the two have collaborated on the development of dozens of fragrances, including Berlin Maiden, August Night Osmanthus, Orphan Girl and other classic items.
After many revisions and innovations, Lu Danshi has built a total of five series, among which the Collection Noire black dress series is the most common, with transparent square bottles and black labels, and there are two specifications of 50mL and 100mL to choose from. There are a total of 18 fragrances in the whole series, belonging to the four major families of resin amber, floral, gourmet, maohai and wooden chypu, and the brand's most classic and best-selling works are listed here, such as Lin Zhi's charm, Amber King, Berlin Maiden, orphan girl, nun, August night osmanthus, etc., the official price is 120 euros/50mL, 180 euros/100mL.
The Gratte-Ciel skyscraper series is a new series launched by Lu Danshi in 2018, with an all-black long bottle shape, only 100mL size, priced at 290 euros, positioning itself second only to the golden section series. This collection includes 11 fragrances from 4 major fragrance families, of which the resin amber family accounts for nearly half, which is relatively more suitable for men.
Lu Dan's fragrance style has always been dark, but occasionally it reveals some freshness, such as the LES EAUX water collection. This is one of the few fragrances in the collection that focuses on the cleaning style, and there is only one single product, L'EAU SERGE LUTENS, which is soft and light, especially summery, and the price is only 78 euros/50mL. Extending the water collection, the new collection of LES EAUX DE POLITESS for 2019, LES EAUX DE POLITESS, is as clean and transparent as its transparent glass bottle, simple yet complex. The Ueau of Good series is only available in 100mL and is priced at 120 euros.
Going up, there is Lu Dan's ultra-high-end series - Section d'Or Golden Section, the bottle body is black and gold, the selection of high-quality incense materials, the price is high, and the name is also very strange, such as cannibals, night watchmen, flower executioners, etc., adding a bit of mystery to this series. Many long-time enthusiasts consider the Ludan's Golden Section series to be extremely complex and well worth buying if you are really interested and have a good budget, at a price of 450 euros/50mL.
As a benchmark brand of salon perfumes, Lu Danshi fully embodies the creativity and artistic sense of salon fragrances, but except for the two series of LES EAUX water and LES EAUX DE POLITESS, MOST OF THE OTHER FRAGRANCES ARE NOT UNIVERSAL.
