In 2018, a netizen on Twitter shared that his eyeliner did not take off after a car accident when he used Kat Von D's eyeliner Tattoo Liner, and became popular on the Internet under the name of "car accident eyeliner". Kat Von D is a makeup brand founded by the eponymous Mexican-American tattoo artist with a mystical and glamorous gothic style, and its star products, such as lip gloss and eyeliner, are known for their longevity. Kat Von D Tattoo Liner has been voted the most popular eyeliner product by Allure magazine readers for 17 and 18 consecutive years.
 
Although Kat Von D is an influencer brand that is mainly sold in the United States, Tattoo Liner is made by Korean OEMs and is very similar to most Japanese and Korean brands. Thanks to Asians' pursuit of eyeliner longevity, and the delicate and quick-filling nature of the brush tip, Tattoo Liner is suitable for both internal and external eyeliners.
 
European and American eye makeup likes to apply eyeshadow with a large area of obvious color, and because the double eyelids are wider, there is no need to worry about too thick eyeliner eating the double eyelids, so they prefer thicker eyeliner and pull out a longer upward "small wing", which has higher requirements for the saturation and color retention of eyeliner products. Although the Tattoo Liner is only available in black and dark brown shades, it can create an extremely intense eyeliner with a slight shine after drying, and the finish is extremely eye-catching, and it will not fade or fade after wearing makeup for a day. You can use it with a cool smoky makeup to create a handsome and sharp look.
 
In addition to being used as an eyeliner, it can also be used as a one-day tattoo pen. Tattoo Liner is not a KISS ME film-forming waterproof, but it adheres well to the skin, and the color is richer than that of brands such as FLOW FUSHI AND MSH, which are suitable for everyday makeup, so it is perfect for drawing patterns. Can be removed with a special oily eye and lip cleansing water or cleansing oil without staining the skin.
 
The Kat Von D is currently mainly sold on the official website and Sephora in the United States, and it is relatively not cheap to buy in China, at $20 per piece.