With the acquisition of Sonicare, Philips has gradually taken a leading position in the field of sonic toothbrushes, becoming one of the leading brands. ACCORDING TO REVIEWS, "ORAL-B AND PHILIPS ARE THE STRONGEST CONTENDERS FOR THE CHAMPIONSHIP OF ELECTRIC TOOTHBRUSHES", COMPARED TO ORAL-B, PHILIPS IS SLIGHTLY INFERIOR IN CLEANING EFFICIENCY, BUT IT DOES A BETTER JOB IN COMFORT AND NOISE CONTROL, AND HAS A RICHER PRODUCT RANGE.
 
The electric toothbrushes currently on sale at Philips are all sonic vibration type, with a vibration frequency of up to 31,000 vibrations per minute. The product model number starts with HX followed by four digits, and the higher the number, the higher the product positioning. Philips has a wide range of electric toothbrushes, focusing on teeth whitening while ensuring basic cleaning, and the Diamond Clean Smart (referred to as the DC series) is commonly known in the industry as the 9 series, representing the highest level of Philips electric toothbrushes.
 
The DC series is equipped with a diamond brush head with 3D cutting, excellent cleaning and whitening performance, and although the vibration frequency is lower than that of Oral-B, the cleaning power is still among the best in the industry. In addition to the Bluetooth APP guidance function, the DC series also adds the BrushSync intelligent brush head sensing function. The price of this series is 1699 to 2199 yuan, which is on the same gradient as Oral-B's iBrush 3D, and the two are on par in terms of comprehensive performance and functional richness, occupying the high-priced market of domestic electric toothbrushes.
 
Like Oral-B's iBrush 3D series, the Bluetooth guidance function of the DC series has also been neglected in the domestic market, with most Chinese people still taking a wait-and-see attitude towards the function, except for some consumers who are keen to try innovative technology. Therefore, following the pace of Oral-B, Philips has also adjusted its publicity strategy in the domestic market, focusing on enriching accessories to attract consumers' attention. For example, the DC series is equipped with additional accessories such as charging travel cases and brush head storage boxes, which are indeed more convenient for business travelers, but slightly redundant for daily use at home, and consumers can choose according to their needs.
 
If you don't pursue the Bluetooth APP function, but still want to have the powerful configuration of the DC series, you might as well try the diamond bright white series represented by the HX9352/04 in the DC series. Aside from the lack of smart guidance, the series follows the DC in terms of variety of features, and is also equipped with Philips' signature diamond brush head. However, compared with Oral-B, Philips' pricing in the domestic market is on the high side, and the price of the end of the 9 series without guidance function is still more than 1,000 yuan.
 
In addition to the signature DC series, Philips' cost-effective choice is concentrated in the HealthyWhite range. Among them, the most recommended is HX6730, with three modes of cleaning, sensitive and bright whitening, strong battery life, and the price of about 400 yuan is more acceptable to mass consumers.
 
There are many models of Philips body and brush heads, and the brush heads are not completely universal between different series, and the official sales page will provide information on the matching of the body and brush head models, but it is still not as convenient as the Oral-B all-purpose brush head. The unit price of Philips' brush head is about 60 yuan, which is higher than the price of Oral-B, and the proportion of consumable expenditure as an electric toothbrush is not low, and it is a large expenditure for long-term use.
 
Of course, Philips is much more elegant than Oral-B in the choice of exterior color of the fuselage, mainly pure white, and the overall style is simple and low-key. The disadvantage is that in addition to the DC series made of ceramic paint, the appearance of other Philips series is not recognizable, and the overall body is slightly bulky. In terms of lightness, Panasonic sits firmly in the first place, and Philips and Oral-B still have a lot of room for improvement.
 
It is worth noting that starting in 2016, Philips described the vibration speed of some products as 62,000 vibrations per minute. However, according to Animated-Teeth' survey, 62,000 times/min is actually 31,000 times/minute, because 1 vibration of the brush head is equal to 2 movements, this description is only a concept change, not a real speed increase, consumers should be clear about this actual concept when purchasing.