Pigeon started with bottles and teats, and its bottles account for more than 70% of the Japanese market. In China, Pigeon, NUK and Avent are the three representative brands in the baby bottle market, with a market share of more than 70%. In addition to feeding tools, toothbrushes and other oral cleaning products are also one of Pigeon's key points, with clear stage division, in line with the growth and development of young children, both compared with professional oral brands and maternal and infant brands.
 
Different from other professional oral care brands, Pigeon as a maternal and infant brand, toothbrushes are divided into two series: training toothbrushes and toddler toothbrushes, training toothbrushes are mainly for infants and young children under the age of 3, the stage division is more detailed, the 0-3 years old is divided into three stages: 6-8 months, 8-12 months and 12-36 months, the first two stages of the brush head, bristles are made of rubber, equipped with anti-choking baffles, and it is also safe for babies to use; In the third stage, PBT soft bristles are used, and the 11mm long brush head is not easy to cause the baby's rejection, but the overall length of 11.4cm is relatively small, and parents will be slightly laborious to brush the baby's teeth.
 
The Japanese market is more segmented, divided into four stages, and the third stage of Chinese products is divided into 12-18 months and 18-36 months, and the product design has a higher degree of correspondence. The price of a single e-commerce sales training toothbrush is 25 yuan, and the three-stage set has a total of four toothbrushes, priced at 88 yuan, and it is more cost-effective to buy a combination.
 
Pigeon's toddler toothbrush is suitable for children aged 3-6 years old, 20 yuan a piece, but like its training toothbrush, the toddler toothbrush is also relatively mini, not suitable for children of this age, and children over 3 years old are more recommended to choose products launched by oral care brands.