Colgate toothpaste accounts for 40% of the global market, and its toothbrushes also have a certain market position, and they are also one of the most used manual toothbrush brands in the United States. However, as far as children's toothbrushes are concerned, Colgate's product layout in the Chinese market is not as good as that of foreign countries, so it does not have the same market advantage as adult toothbrushes.
 
Colgate sells more children's toothbrush products to foreign countries, the product range can be divided into under 2 years old, 2-5 years old and over 5 years old according to age, the price ranges from 1-3 US dollars, all use ultra-soft bristles, toothbrushes under 2 years old are designed for babies and parents to use, but the last stage spans a large area, and older children may not be comfortable using it. Wavy bristles and suction cups are the hallmarks of Colgate's children's toothbrushes, and with the exception of toothbrushes for babies and toddlers aged 0-2 years, the rest of the products basically have these two characteristics.
 
In China, Colgate only launches toothbrushes for children over 2 years old, and e-commerce channels only have cute animal toothbrushes for children aged 2-5 years old and colorful toothbrushes for children over 4 years old, with finger placements on the brush handles, suitable for young children, and the price is about 10 yuan. Compared with e-commerce, traditional supermarkets are more selective.