Lion King has a 40% share of the Japanese toothbrush market, and has opened the Chinese market with its fine tooth cleaner, which is known for its softness and comfort, and its sales have increased significantly. In China's children's toothbrush market, Little Lion King also has a good reputation, and the filament 6-12 year old model was rated excellent in the "Consumer Reports" evaluation, and the pass rate of bristle grinding reached 100%.
 
There are four products made in China, divided into three stages: under 3 years old, 3-6 years old and 6-12 years old, and the infant series for babies under 3 years old is divided into 0-3 years old model for mothers to brush their teeth and 1.5-3 years old for babies to use themselves.
 
The 0-3-year-old brush head that the mother helps brush the teeth is the smallest, and the brush handle is longer, which is convenient for parents to use to help their children clean their teeth, but this is the only one that the little lion king does not design to place the thumb at the brush neck, and the anti-slip measures such as soft rubber are also slightly lacking. The 1.5-3 year old model has one more row of bristles than the 0-3 year old model, and the brush handle is shorter, which is suitable for young children who are learning to brush their teeth for the first time. The price of the infant series is slightly higher, about 25 yuan. The toothbrush suitable for 3-6 years old and 6-12 years old is a filament series, and the price of a single piece is about 7 yuan, which is very cost-effective.
 
There are differences between the children's toothbrushes sold by Lion King in Japan and the Chinese market in terms of age segmentation, brush handle design, bristle strength, etc. The Japanese market is mainly Lion King children's and CLINICA children's toothbrush two product lines, the Chinese market toothbrushes are different from the use of soft bristles, Japanese Lion King children's toothbrushes in addition to the first stage and parents use soft bristles, the rest of the age groups are used medium hair, consumers need to pay attention to when shopping overseas.
 
CLINICA children's toothbrush is developed by Japanese children's dentists, 0-2 years old infants and young children use the brush neck is more distinctive, elastic, can be bent laterally, help to ease the strength of brushing, safety is higher, the grip design is also more suitable for infants and young children than the Chinese market of the little lion baby toothbrush, the price of the Japanese model and the Chinese market is not much different.