Recommended models: 100 intelligence building blocks, wood play selection text building blocks, national style building blocks, impression series building blocks
 
Founded in 1973, the family has become a leading brand of children's wooden toys in China. It has sub-brands with different positioning such as "BENHO", "IWOOD", "LOG WOOD", and "Family Fun". In 2010, the company formally established the R&D and design department "Wooden Toys Dream Factory", focusing on the improvement of its own design capabilities. In 2014, it became the designated licensee of "Fisher-Price" wooden toys in Chinese mainland, and successfully cooperated to launch Fisher-Price wooden toys. In 2015, it reached a strategic cooperation with the top toy manufacturer in Europe, the German Xianba Group, and officially introduced the century-old wooden toy brand "HEROS" of German origin into the Chinese market.
 
The products of the wooden toy family cover four series: children's toys, youth toys, adult toys, and wooden furniture and daily necessities. As far as its building block products are concerned, most of them are made of beech, birch, lotus and other woods, with rich colors, smooth surface and corners, and good details. Compared with other well-known foreign wooden toy brands, although the quality of building blocks is not outstanding, it still has a place in the domestic wooden toy market. The overall price of the product is within 300 yuan, which is cost-effective.
 
The building blocks of the wooden family are relatively rich, and its basic 100 classic building blocks series are the most popular, the material is imported beech wood, the color is compared with the Pantone national standard color card, the color is pure, and the packaging is environmentally friendly cartons, and the storage is also very convenient. There is also a wooden toy selection text building block, which has won the 2018 Chinese and foreign toy awards "Hot Product of the Year Award", with six cognitive elements such as numbers and pinyin, which can be used as early education toys for preschool children. In addition to the traditional basic theme building blocks, there are also some more distinctive products, such as the integration of Chinese elements, such as the national style architecture in the IWOOD series and the impression series of building blocks, which are based on the theme of Chinese style architecture and domestic city landmarks, similar to the miniature version of the landmark building, which can be said to be eye-catching among the many building blocks.