Recommended models: City series, Girl series
 
The predecessor of Enlightenment was established in 1984 as Huaxin Plastic Mold Factory in Chenghai District, Shantou City, and the "Enlightenment" brand was established in 1994. As a well-established domestic brand of plastic building blocks, Enlightenment has been deeply involved in the field of small particle building blocks, and has developed rapidly in recent years. In the case of increasingly fierce competition in the plastic building block market, the annual sales volume of enlightenment building blocks has maintained an upward trend.
 
The earliest route of enlightenment building blocks is mainly to imitate Lego products, at that time restored a lot of Lego classics that have been out of print, but due to production technology and other reasons, the color matching is not brilliant enough, and the restoration of color is average, and the original version can not be compared. After years of research on particle building blocks, enlightenment has also improved its own design and production molds, and the bite of building blocks is not bad in domestic particle building blocks, although the material and corners are harder, but the quality is still guaranteed, and the price is very close to the people compared to foreign brands, and the highest price is basically within 300 yuan.
 
Although he started by imitation, Enlightenment gradually began to create his own. The range of enlightenment products is rich and diverse, and more than 20 classic series and more than 300 products have been developed so far. In addition to the traditional building block theme, there are also some relatively novel themes, such as the Shirley series for girls, the Fengshen War series focusing on mythological stories, the spar squad series integrating sci-fi elements, and the new Hulu Brothers series of IP licensing.
 
Among the new products launched in 2017, the Shirley series designed for girls was sold out soon after its launch, and the sales in only three months far exceeded the sales of other series in half a year. But in general, the shape of the enlightenment building blocks is not particularly exquisite, there is still a big gap between workmanship and design compared with foreign brands, and basically they are small particle building blocks suitable for children over 6 years old, and there are only one or two building block products suitable for young children.