Bulgari is an Italian jewellery brand that, like Montblanc, is a halfway shop in watchmaking. In 1977, Bulgari launched the Bvlgari collection, and in 1982 Bulgari Time Neuchâtel was established to specialize in Bulgari watches. Since 2000, Bulgari has been actively pursuing a vertical integration program with the acquisition of leading watchmakers Daniel Roth and Gérald Genta. In 2005, Bulgari acquired Cadrans Design, which specializes in the manufacture of dials for high-end watches, and Prestige d'Or, which specializes in metal straps. In 2007, two other Swiss watch production companies were acquired: Finger, which specializes in the manufacture of exquisite cases for high-quality watches, and Leschot, which specializes in the production of watchmaking equipment. At this point, Bulgari was able to design, manufacture and assemble movements in-house.
 
Launched in 2009, the Sotirio Bulgari Tourbillon Quantième Perpétuel, the first watch manufactured in-house, is powered by the BVL 465 calibre, which features a transparent automatic tourbillon and a perpetual calendar, as well as an innovative dual coaxial retrograde hand display.
 
Bulgari has more than 20 collections, with a focus on OCTO and Serpenti. The Serpenti serpentine watch is undoubtedly Bulgari's most iconic series, and it became popular in China because it appeared in "Ode to Joy" and "Durala's Promotion", but in fact, the Serpenti series, which is based on gas pipes, has appeared in the late 40s, when Bulgari did not have its own movement, so it cooperated with Vacheron Constantin. It wasn't until the '60s that Serpenti took on the shape of a snake and appeared in Elizabeth Taylor's Cleopatra in 1962. Later, more independent elements appeared on watches, and more advanced ornaments, such as diamonds, were gradually used. Due to the small size of Serpenti's snake heads, quartz movements are used, and the current public price of stainless steel is 38,000 yuan, and the stainless steel model is about 60,000 yuan, and a black ceramic model was launched at the Baselworld Fair in 2016, priced at 74,000 yuan, and the 18K gold model is used, priced at more than 200,000 yuan, plus some jewelry inlays, the price has a huge room to rise.
 
The Octo is the work of Gerald Genta, as are Audemars Piguet's Royal Oak and Patek Philippe Nautilus. Since 2010, the original watch line of Zunda has been brought under the umbrella of Bulgari. In the Zunda era, OCTO was mostly a movement with complications, so the design experience in the field of movements also made Bulgari's watches more competitive. At Baselworld in 2016, Bulgari launched a Finissimo ultra-thin minute repeater, the watch is a good watch, the thinnest in the world, the hollow dial, the sound is also crisp, the traditional minute repeater is canceled The lever is changed, and the button at nine o'clock is started, the price is high, the price is 165,000 euros in Europe, and the price is 1.02 million in China. If you don't look at the budget, you are a hooligan to buy a watch, and it is more recommended to buy a big three needle of Octo, which is more cost-effective, and there are many choices between 50,000 and 70,000 yuan, so you can get the most authentic brand experience for a relatively small amount of money.