Although the pattern of "Wang Mazi in the north and Zhang Xiaoquan in the south" no longer exists, Zhang Xiaoquan still has a certain popularity with rich styles, affordable prices and emotional support, and the sales volume of online channels is very high. As far as scissor products are concerned, Zhang Xiaoquan covers four major aspects: clothing, family, industry and garden, the most systematic of which is the family kitchen category, which includes kitchen scissors with various functions to provide convenience for kitchen operations.

In the face of the current situation of many international knife brands entering the Chinese market, Zhang Xiaoquan has launched many products suitable for Chinese kitchens based on the eating and cooking habits of Chinese families. Compared with the price of German brands such as Trifurcation and Zwilling at every turn, all of Zhang Xiaoquan's kitchen scissors are below 100 yuan, and users can purchase corresponding kitchen scissors according to the different ingredients, such as families who like to cook meat can buy powerful chicken bone scissors, comfortable and labor-saving design of the knife structure, although the design of the serration is a detail, but it greatly facilitates the process of cutting and cutting hard shell meat and skeletons.

In addition, Zhang Xiaoquan has also launched soft-shelled turtle scissors for handling seafood, baby food scissors for cutting cooked food, and multi-purpose scissors for ladies.