With the strict control of the overall aquatic industry chain, Xingnong Union, which was established in 2010, has become one of the leaders in China's ecological aquatic industry. Its business covers Yangcheng Lake hairy crabs, Honghu crayfish, deep-sea seafood direct procurement and instant food processing in 16 countries, covering a wide range of products and strong supply resources, and is an important supplier of well-known chain retail channels such as Yonghui, Hema Fresh, Walmart Sam's Club, etc.
 
Relying on the Suzhou Yangcheng Lake Xingnong Ecological Breeding Farmers Professional Cooperative established in 2013, the Xingnong Union has reached cooperation with farmers with more than 1,180 acres of water surface in Yangcheng East Lake, and is currently the largest hairy crab producer in Yangcheng Lake. Under the cooperative model, Xingnong United exports breeding technology in the upstream and implements product standardization in the downstream, realizing the whole process monitoring of the quality of hairy crabs.
 
With the technical assistance of the government's scientific research department, Xingnong United was the first to implement and implement ecological stocking standards in the industry. In its breeding waters, in addition to hairy crabs, Xingnong United also stocks silver carp to purify water quality, and stockpiles snails, clams, shrimp and trash fish as natural bait for hairy crabs. In order to prey on fresh bait, hairy crabs exercise more, and the adult meat is firmer and sweeter. However, ecological stocking means reducing manual intervention, unable to refine management, the survival rate of hairy crabs is not high, and the cost is rising, and the hairy crab gift box of Xingnong United needs to start at 1288 yuan.
 
In 2017, the white paper of "China Good Crab Standard" was released, and Xingnong United was designated as the first batch of pilot units, and the "Red Seal Crab" of its brand Red Kitchen was rated as the cutting-edge cancer brand of the year, so that hairy crabs no longer stop at the competition in size. Red seal crab refers to the hairy crab whose paste yellow is fatter than ordinary hairy crabs, and the orange-red paste mark can be seen through the white belly carapace. The red seal crab of Xingnong United has passed the international authoritative Swiss SGS test, and has purchased 10 million insurance, and the quality assurance is in place.
 
Regarding the delivery service, Xingnong United mainly cooperates with SF Express, and updated the after-sales policy in 2017, in addition to the compensation for dead crabs, it also promises to refund the missing weight, but it needs to settle the claim within 2 hours after signing. Based on the above policies, the live crab rate of Xingnong United is higher, and there are fewer cases of shortages of catties and pounds, and there are occasional overweight feedback.