In the past two years, the egg market has been sluggish, in addition to the turnaround of Shengdile Village, there is also a brand that is also worth mentioning, Deqingyuan relies on the substantial growth of production and sales revenue, and the net profit of eggs has risen against the trend. At the same time, as the first Chinese egg brand to be sold in Hong Kong, it beat similar brands in the United States and Japan in a short period of time and seized 12% of the market share.
 
Beijing is the hometown of Deqingyuan, and it is also the area with the highest market share. Most of the eggs in this area come from the farm located in the National Songshan Forest Nature Reserve, which is the largest single layer breeding base in Asia, with dense vegetation and fresh air in the base, and a sweet spring all year round.
 
In the country, Deqingyuan has laid out 33 ecological farms, egg sales channels throughout the country in many provinces and cities, although the scale of laying hens is more advantageous than Shengdile Village, but Deqingyuan offline stores of the distribution channels are mainly concentrated in large and medium-sized chain supermarkets, in the channel sinking is not as good as Shengdile Village.
 
Deqingyuan distinguishes the product line by two standards of laying hen age and egg size, which are divided into primary fresh eggs, A-grade fresh eggs, A fresh eggs, mountain eggs, etc. The size of its eggs is smaller than that of Shengdile Village, among them, the primary eggs and mountain eggs are the smallest, with a net weight of about 35 grams to 43 grams each, and the A grade eggs and A eggs are larger, each of which is about 50 grams. The pricing of Deqingyuan eggs will vary according to the category level, and the overall price is more affordable and affordable than that of Shengdile Village.
 
The first eggs are new products launched by Deqingyuan in recent years, and the official publicity is that it saves 2 to 3 days of nutrition for the hens to lay eggs, which contain higher nutritional value, and the price of 16 pieces is 54.9 yuan. In fact, as long as it is a mature and healthy laying hen, the nutritional value of the eggs produced will not vary greatly, but the yolk of this egg is delicate and smooth, and the taste is really good.
 
If you want to buy Deqingyuan's egg products, you can buy A-grade eggs. Grade A eggs are uniform and plump, with a clean appearance without foreign matter sticking and no fine lines and cracks. The eggs are in beautiful condition, the yolk is light yellow, and the egg white is viscous and clear. It is good to make egg salad or bake cakes, and the price is very cheap, 16 pieces are sold for 29.9 yuan, and the average unit price of each piece is less than 2 yuan.