Although the local egg enterprises are scattered and small, the formation of large-scale is very few, but the Holy Land Le Village is an exception, not only to break the egg brand regionalization of the situation, the first to complete the layout in the country, Guangdong, Jiangxi, Hebei and other places are equipped with laying hens and breeder breeding bases. In 2017, it also became a strategic supplier of Hong Kong Maxim's Group, which is also the first time that Maxim's Group has reached cooperation with domestic egg companies.
 
In the past two years, due to the cyclical factors of the egg industry, egg prices have shown a "roller coaster" trend, although Shengdile Village has also lowered the market price accordingly, but in the first half of 2017 is still a serious loss, fortunately in its adjustment strategy, focusing on the high-end egg market, and well-known retail malls, in 24 major cities in the country's large-scale stores, Shengdile Village accounted for 67.9% of the market. At the same time, it also cooperates with catering companies and hotel groups such as Maxim's, Shangri-La, and Marriott. In addition, the distribution range is wide, extending to supermarkets and convenience stores in the community, turning losses into profits throughout the year.
 
At present, Shengdile Village has built 10 bases across the country, with a breeding scale of more than 7 million laying hens. Even if the market status quo is not ideal, Shengdile Village is still ready to increase the weight against the trend and improve and expand the scale of layer breeding in Jiangxi, Guiyang, Hebei and other places. Compared with other domestic brands, the price of eggs in Shengdile Village is still much higher.
 
The product line of Shengdile Village is mainly divided into two, children's nutrition eggs are its high-end products, and the feed of laying hens is not only corn, soybeans and grains, but also added to flaxseed, seaweed and other raw materials. The nutrient content of a single egg is higher than that of ordinary eggs, with a content of 530 mg of omega-3, 150 mg of DHA and 380 mg of α-linolenic acid per 100 grams of children's nutritional eggs. Although its DHA content is not as high as that of the same Ise, the other nutrients will be more balanced, and the price of 20 pieces is 79.8 yuan. I don't want to buy too much at once, there are 6 pieces to choose from, but the unit price will be higher.
 
Nutritious grain eggs are the best-selling products, laying hen feed is mainly corn, soybeans and grains, egg yolk color is natural, egg white is thick, boiled eggs can retain the nutrition of eggs to the greatest extent, its grain eggs compared to Ise, egg flavor is strong, but eggs are more cost-effective in terms of pricing, 20 pieces of price only 39.8 yuan.
 
When you buy Ise, you will find that the eggshell part is reddish-brown, while the eggs in Shengdile Village are mainly pink and pink, which is due to the different breeds of laying hens selected.