The United States has not only bourbon, but also Tennessee whiskey, and Tennessee whiskey is headed by Jack Daniel's. In fact, if you define Jack Daniel's in the category of bourbon, the only thing special about it is that local law requires Tennessee whiskey to go through the process of sugar maple charcoal filtration before it can be aged in barrels, which is also known as the "Lincolnshire treatment".
 
Jack Daniel's is the best-selling whiskey brand in the United States, ranking 14th in IWSR's 2018 Top 100 Global Spirits Brands. Jack Daniel's is produced in Lynchburg, Tennessee, USA, and interestingly, because it is a Dry County where alcohol is prohibited, Jack Daniel's is not allowed to sell his whiskey here, and local residents have to drive to other cities to legally drink whiskey from their hometown.
 
The most familiar Jack Daniel's is Black Label Old No.7. It is one of the best-selling whiskies in the world, with around 150 million bottles sold annually and is packaged in a classic square bottle with a black label. In the palate of Black Label Old No.7, caramel and vanilla dominate, with hints of oak, spice and smoke, and a smooth palate with a short finish. The market price of Jack Daniel's Black Label Old No.7 is about 170 yuan, and it is recommended to use it with soft drinks such as cola, soda, and iced tea.
 
Gold Label No.27 is a limited edition whisky launched by Jack Daniel's, which can be regarded as an upgraded version of Black Label Old No.7, which has been double-barreled, double-aged, and double-filtered, resulting in a smoother body and smooth mouthfeel, and many people consider this Gold Label No.27 to be Jack Daniel's best whiskey. Jack Daniel's Gold Standard No.27 is only available in certain markets around the world, and the price in China is 548 yuan.
 
There is no doubt that Jack Daniel's is deeply loved by the American public, and it has appeared in countless pop music and movies, including well-known musicians, directors and actors, and the most loyal fan among them is none other than the most prominent pop musician of the 20th century, Frank Sinatra, who loved Jack Daniel's Old No.7 so much that Jack Daniel's launched two limited whiskeys for him, namely Sinatra's Select and Sinatra Century。