Beckley is the main brand of the American Pure Fishing Tackle Company, which began in 1937 and has a history of more than 70 years. Beckley owns a range of legendary brands, including Fireline, Powerbait, Brontosaurus and King Kong rods. Bakery is the world's best-selling soft-bait seller and a household name in the United States. Its fishing rods are made of carbon fiber or graphite, which is well-made and durable. Among high-end brands, the price is relatively affordable and cost-effective.