Founded in 1932, it is recognized as the No. 1 brand of sea fishing, and its fishing reels are very famous. In 1936, the famous Senator series of fishing boats was produced, designed for big game, and were the best-selling and most well-known fishing boats of the time, setting numerous fishing records. In 1966, the International series was developed, which was also designed for anglers who participated in fishing tournaments. By 1997, Ben Lo had set 800 IGFA records, of which 260 were set by the International series. Benle's fishing reels are expensive as a whole, and some styles are more than 10,000 yuan, but the workmanship is very good, and it ranks among the top brands.