List of product brands > Sports outdoors > Outdoor gear > binoculars > Binoculars brand rankings Updated: 2025-02-21

2025 binoculars brand ranking

[2025 Binoculars Brand Ranking] Relying on the big data of the whole network, the binoculars brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of binoculars (in no particular order): Swarovski, Carl Zeiss, Jena, Leica, Nikon, Steiner, Dr. Bushnell, PENTAX, Kowa Xinghe, Celestron, Olympus, BOSMA, PANDA, if you are looking for binoculars, what brand is good? This binoculars brand ranking list is for your reference only.

TOP.1

Swarovski 施华洛世奇 Austria

In the high-end market of telescopes of 10,000 yuan, Swarovski and Zeiss and Leica are recognized as the three top telescope brands. However, Swarovski, founded in Austria in 1895, is more well-known to domestic consumers as a manufacturer of crystal glass crafts. Since the invention of the world's first electric grinder, Swarovski has led the crystal business, with a range of products such as jewelry, animal ornaments, lighting equipment, etc., and with its delicate cutting process, it has carved a place in the fashion industry, and even Queen Victoria was its first customer. Swarovski entered the telescope market in 1949 with the founding of Swarovski Optik KG Optics, which established itself as a manufacturer of high-quality optical products based on gemstone processing and the development of a unique prism system structure, starting with the launch of the first 7x42 Porro Prism binoculars, Habicht. Up to now, Swarovski has a complete product layout in the fields of binoculars, monoculars, rifle scopes, night vision devices, rangefinders, etc.

1

Score

88

popularity

7916
TOP.2

Carl Zeiss Jena 卡尔·蔡司 Germany

Founded in 1846, ZEISS is one of the world's two leading brands of German telescopes, and provided military telescopes and rangefinders to the German military during the two world wars. The astronomical telescopes developed after the war were also used by the Italian National Optical Observatory and the European Southern Observatory. ZEISS has been in the telescope market for almost 130 years, and there are many eye-catching designs such as the Abbe-Koenich prism system, LotuTec Lotus coating, T* coating and many more. Launched in 1969, the 820 size ZEISS pocket telescope, with its portable biaxial design that allows the telescope to fold into pocket size, once led the global binoculars market to the direction of miniaturization. In a review by the famous bird-watching website All About Birds, ZEISS took the top two spots in the $2,000 and above class with the Victory T*HT 842 and Victory T*FL 832, while the top two in the $700 and above class were won by the Conquest HD 832 and Conquest HD 842. In the well-known bird-watching magazine Bird Watching, Zeiss Victory SF was selected as one of the four top telescopes in the highest class of Best of the best. Victory is the flagship series of ZEISS and the...

2

Score

87

popularity

10770
TOP.3

Leica Germany

Both German optical brands, Leica and Zeiss have different focuses, Zeiss focuses on experience, and Leica in addition to functionality, collectible value is also a highlight. If Zeiss takes into account the low-end price point in the product line layout, Leica takes the high-end route completely, and the prism structure basically adopts a ridge prism with greater technical difficulty and higher manufacturing cost, even if it is a 20mm small aperture, 8 times magnification Ultravid BR, the price is more than 6800 yuan. Leica has made great achievements in the patented technology related to binoculars, such as the use of DHCTM multi-layer hard coating technology, which coats the surface of the objective lens with 7 to 10 layers of ultra-thin coating, which plays a role in improving light transmittance and anti-scratching; The High Lux-System uses a large number of mechanical structures to reduce diffused light, and the highly reflective mirror coating is composed of 42 layers of extremely thin coating, which increases the reflectivity to more than 99.5%. Leica's performance on outdoor websites is impressive, and Ultravid HD Plus has been selected as one of the four Best of the bes...

3

Score

86

popularity

18282
TOP.4

Nikon Japan

Nikon is Japan's largest optical instrument brand, and its predecessor, Nippon Optics Co., Ltd., has been one of its important products since its establishment in 1917, and Nikon is also known as one of the four top telescope brands. In fact, when it comes to telescopes, Nikon is also the only Japanese manufacturer that can compete with Europe's leading optical manufacturers. Nikon is a subsidiary of Japan's Mitsubishi Heavy Industries, and Mitsubishi is the largest pillar of Japan's military industry, so almost all optical instruments in the current Japanese army are produced by Nikon. According to data provided by the review website Optics Reviewer, in the selection of the world's top 5 best-selling binoculars in 2018, Nikon has 3 products on the list: Travelite VI, Monarch 5, and Monarch 7. In the binoculars evaluation report of the well-known British evaluation agency Which, among the seven preferred models, Nikon occupies 3 seats with the Travelite EX, Aculon series A30, and T11. Among them, Travelite EX topped the list with 72 points, five points higher than the second place Olympus PCI., and won the Best Buy title. In Nikon's product layout, the WX series and EDG series are...

4

Score

85

popularity

13629
TOP.5

Steiner Vision Germany

Founded in 1947, the German Visionelope Optical Company is the world's largest manufacturer of military telescopes. In 1989, in a bid with the world's major telescope manufacturers, Seedeal won the largest order for a military telescope in the history of the U.S. military. In the 1991 Gulf War, the U.S. military used the Vetdeal M-22 Marine Star telescope, and of the 72,000 telescopes provided by Vetage to the U.S. military, only four were returned. To date, Seedela has supplied more than 300,000 military telescopes to the military authorities of 67 different countries around the world. The Seedela civilian telescope can be described as a military grade, and its major features are collimation, impact resistance, and robustness. For example, elastic silicone is filled in and around the prism to ensure stability and shock absorption; In addition, the polycarbonate material Macrolon, developed by Bayer in Germany for the space shuttle, can withstand the violent test of pickup trucks, whether it is a Paul prism or a roof prism. Not only that, all models are waterproof, and some can even be used normally even when scooped up from a depth of 10 meters. From design to production and other links, it is a pleasure to see...

5

Score

84

popularity

17008
TOP.6

Dr. Bushnell can United States

Dr. can have a very high position in the field of outdoor optics, and is currently a relatively complete brand of outdoor optics product lines, including telescope rangefinders, binoculars, scopes and night vision devices. Among them, the product line of telescopes covers a wide range, with 14 series of binoculars alone. The products are produced according to American standards, and have been a long-term supplier to the U.S. and Canadian militaries, but the price is only a quarter of the similar products of international brands, and the most expensive binocular rangefinder is only 700 US dollars, so Dr. can be ahead of other well-known brands in the market share of sports optics for a long time. In the selection of the best hunting binoculars in 2019 by Archery Choice, a well-known hunting product evaluation website, in addition to Nikon Monarch and Action Extreme as the preferred models, the products of the Falcon, Powerview, Legend and other series of Bo Neng are all recommended alternatives, which shows that Bo Neng binoculars have strong universality. Therefore, for consumers who are not in a budget and cannot buy top brand products such as Swarovski, Zeiss, and Leica, Dr. can be a more realistic choice. ...

6

Score

83

popularity

19639
TOP.7

PENTAX Japan

The well-known Japanese optical brand Pentax, originated from the Asahi Optics company established in 1919, launched the first 35mm single-lens reflex camera made in Japan in 1952, and with the invention of the M42 screw SLR camera in the 70s, it became the world's largest SLR manufacturer at that time. It should be noted that due to the acquisition, Pentax's main imaging business was transferred to Ricoh Group, and the medical optics part belonged to HOYA Co., Ltd. Pentax began to enter the telescope market in the 50s of the last century, and from the 70s to start the brand's popularity, astronomical telescopes, equatorial mounts, and astroscope series have received good market response, and once became a star product. However, due to its high-priced strategy and conservative publicity, Pentax discontinued astronomical telescopes in 2008. However, thanks to its excellent mirror-making technology, the Pentax sports optics line is still active today, including binoculars. The Z series is the flagship model of Pentax binoculars, priced at about 6000 yuan, equipped with special low dispersion ED glass...

7

Score

82

popularity

11115
TOP.8

kowa 兴和 Japan

The Motor Optics Division of Kowa Xinghe Group of Japan has been focusing on the technical research and development of telescopes since it was the first to invent the Z-shaped prism in 1952 and created a precedent for prism-type monoculars. Its telescope products were used as the official equipment of the 1964 Tokyo Olympic Games by shooting athletes to check the target position, and later gradually developed telescope products for bird watching, and now occupies more than 30% of the Nordic bird watching equipment market. Xinghe's full range of binoculars are all made in Japan, imported with original packaging, and there is no domestic OEM. It adopts the exclusive patented dielectric multi-layer coating (C3 coating) technology, which increases the reflectivity of the entire visible spectrum to more than 99% compared with the previously commonly used aluminum anti-reflective coating, which not only has a bright and clear field of vision, but also has a delicate color presentation and high degree of restoration. In terms of product layout, Xinghe mainly promotes Genesis, BD, SV, YF, High Lander five series, and the Genesis Genesis series belongs to the brand's high-end models, with 22mm, 33mm, 44mm three caliber specifications to choose from, the price is between 5680 and 11880 yuan. On the professional review website Best Binocu...

8

Score

81

popularity

9950
TOP.9

Celestron 星特朗 United States

Originated in the United States and established in the 50s of the last century, Cintron has always been mainly engaged in the manufacture of astronomical telescopes, and the industry recognition is high. For example, CPC 925 landed on the International Space Station for NASA missions for detection and imaging of the Earth's surface; The CPC 11 HD telescope was used by the famous British physicist Stephen Brown. Hawking. Since 1972, Cintron and Mead Instruments have been in a state of competition for a long time, almost being swallowed up by rivals in 2003, and acquired by Taiwanese company Cinda Optoelectronics Technology in 2005. Today, the owner of Xingtran is Zhejiang Sunny Electronic Technology Co., Ltd., and most of its products have been localized. In the past, Xingtelang's binoculars mainly featured low-end models, and hundred-yuan styles appeared in a bunch, including more than 10 series such as Boyue, Yuanye X, Exploration II, Lingyue, Huiyan, Tianshen, etc., which are more popular among beginner players who are used for stargazing and bird watching. In these entry series, the price is below 300 yuan, the second generation of exploration, the Huiyan series uses BK7 prism material, the refractive index of light is low, the edge of the field of view is darker, and the rest are in...

9

Score

78

popularity

9053
TOP.10

Olympus Japan

Founded in 1919, the Japanese brand Olympus has made great achievements in the field of optics and imaging, starting with the production of microscopes, and taking the lead in developing medical endoscopes in the 50s of the last century. In addition, its first half-frame rangefinder camera PEN has been sought after by many photography enthusiasts due to its lightness and portability, and the brand share of mirrorless cameras surpassed that of Canon and Sony in 2016. With the rise of smartphones and the cooling of the digital camera market, Olympus is gradually returning its business focus to the field of medical imaging. In recent years, Olympus has applied its advanced experience in optical technology to the research and development of telescope equipment, and officially introduced the Pro series of telescopes to the Chinese market in October 2018. In the test of spectral transmittance, although the Pro series uses full-coverage multi-coating technology to improve the light intake surface of the prism and lens, control the loss of light energy, and ensure that the transmittance reaches 94% in the wavelength range (450 to 650nm) that can be felt by the human eye, there is still a gap compared with the high transmittance of 99.5% of Swarovski, the top of the industry, and the color reproduction is not extreme enough. In terms of other optical performance and handling, the Pro series...

10

Score

75

popularity

7484
TOP.11

BOSMA 博冠 Guangdong

Boguan is an optoelectronic instrument company established in 2003, which was recognized as a famous trademark in Guangzhou in 2009 and a famous brand in Guangdong Province in 2014. Boguan is also the only Chinese optical manufacturer selected into the recommended list of Sky and Telescope magazine in the United States, and is known as China's No. 1 telescope brand. Moreover, Boguan's telescope products are mainly exported to Europe, America and Japan, and have become the supplier of many well-known optoelectronic instrument companies. At present, Boguan has launched a series of 27 models of binoculars, which are divided into primary, professional, and exclusive grades for e-commerce platforms and other channels. The primary models mainly include 10 series, such as Lexiang, Lejian, Mountain Eagle, Hunter, Wild Wolf, Heron, etc., the price is generally below 1,000 yuan, and the 22mm or 25mm small-caliber Mountain Eagle series is only sold for 175 to 229 yuan, which is the lowest price of the whole product line. Among the entry-level models, the more bright spot is the Wild Wolf II series, which optimizes the traditional and common Paul structure, adopts an integrated metal body design and aluminum alloy material, has a solid texture, and the optical axis is stable, and the sealing performance is good, which reduces the occurrence of lens barrel fracture caused by daily bumps...

11

Score

73

popularity

5925
TOP.12

PANDA panda Guangxi

The panda telescope is developed and produced by Yunnan North Optical Electronics Group Co., Ltd. The predecessor of the company was founded in 1936 as the state-owned No. 298 Factory, as the earliest and largest comprehensive precision optical instrument factory in China, it had produced military optical instruments and equipment, made important technical contributions to the War of Resistance against Japan, and created a precedent for China's optical industry. Up to now, it has been deeply accomplished in the research and application of precision mechanical, optical, electronic, infrared, low-light, and thermal imaging technologies, and has a complete product layout in telescopes, microscopes, medical instruments, low-light night vision devices, lenses, photometer accessories, etc. Among them, binoculars are mainly for the low-end market, including 1P Elvis, 80P anniversary model, new era, autumn tour and other most of the series of models are sold within 1,000 yuan, the objective lens aperture from the smallest 25mm to the largest 60mm, the magnification from 7 times to 20 times, rich specifications to choose can leave consumers with greater choice, of course, the magnification is not too large, otherwise it is easy to find the target, and the jitter phenomenon is serious, affecting the vision, dizziness...

12

Score

70

popularity

20387

Brand Included Brand Claim

List of related product brands

Top binoculars brands

1 20387
PANDA panda

The panda telescope is developed and produced by Yunnan North Optical Electronics Group Co., Ltd. The company's predecessor was the state-owned No. 298 Factory, which was founded in 1936, and as the earliest and largest comprehensive precision optical instrument factory in China, it once produced military optical instruments
2 19639
Dr. Bushnell can

Dr. can have a very high position in the field of outdoor optics, and is currently a relatively complete brand of outdoor optics product lines, including telescope rangefinders, binoculars, scopes and night vision devices. Among them, the product line of telescopes covers a wide range, and there are 14 series of binoculars alone
3 18282
Leica

Both German optical brands, Leica and Zeiss have different focuses, Zeiss focuses on experience, and Leica in addition to functionality, collectible value is also a highlight. If Zeiss takes into account the low-end price range in the layout of the product line, Leica takes the high-end route completely
4 17008
Steiner Vision

Founded in 1947, the German Visionelope Optical Company is the world's largest manufacturer of military telescopes. In 1989, in a bid with the world's major telescope manufacturers, Seedeal won the largest order for a military telescope in the history of the U.S. military. In the 1991 Gulf War, the United States
5 13629
Nikon

Nikon is Japan's largest optical instrument brand, and its predecessor, Nippon Optics Co., Ltd., has been one of its important products since its establishment in 1917, and Nikon is also known as one of the four top telescope brands. Actually, in the telescope
6 11115
PENTAX

Pentax, a well-known Japanese optical brand, originated from Asahi Optics Company, which was established in 1919, launched the first Japanese-made 35mm single-lens reflex camera Asahiflex I in 1952, and became the world's largest SLR manufacturer at that time with the M42 screw mount SLR camera invented in the 70s
7 10770
Carl Zeiss Jena 卡尔·蔡司

Founded in 1846, ZEISS is one of the world's two leading brands of German telescopes, and provided military telescopes and rangefinders to the German military during the two world wars. The astronomical telescopes developed after the war were also used at the Italian National Optical Observatory and in Europe
8 9950
kowa 兴和

The Motor Optics Division of Kowa Xinghe Group of Japan has been focusing on the technical research and development of telescopes since it was the first to invent the Z-shaped prism in 1952 and created a precedent for prism-type monoculars. Its telescope products were officially designated for the 1964 Tokyo Olympics
9 9053
Celestron 星特朗

Originated in the United States and established in the 50s of the last century, Cintron has always been mainly engaged in the manufacture of astronomical telescopes, and the industry recognition is high. For example, CPC 925 landed on the International Space Station for NASA missions for detection and imaging of the Earth's surface; CPC 11 HD telescope has been served
10 7916
Swarovski 施华洛世奇

In the high-end market of telescopes of 10,000 yuan, Swarovski and Zeiss and Leica are recognized as the three top telescope brands. However, Swarovski, founded in Austria in 1895, was more of a manufacturer of crystal glass crafts and was eliminated in China
11 7484
Olympus

Founded in 1919, the Japanese brand Olympus has made great achievements in the field of optics and imaging, starting with the production of microscopes, and taking the lead in developing medical endoscopes in the 50s of the last century. In addition, its first half-frame rangefinder camera, PEN, has been favored by the characteristics of lightness and portability
12 5925
BOSMA 博冠

Boguan is an optoelectronic instrument company established in 2003, which was recognized as a famous trademark in Guangzhou in 2009 and a famous brand in Guangdong Province in 2014. Boguan is also the only Chinese optical manufacturer to be included in the recommended list of Sky and Telescope magazine in the United States, and is known as the first in China

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2025 binoculars brand ranking

Swarovski 施华洛世奇 Austria

Carl Zeiss Jena 卡尔·蔡司 Germany

Leica Germany

Nikon Japan

Steiner Vision Germany

Dr. Bushnell can United States

PENTAX Japan

kowa 兴和 Japan

Celestron 星特朗 United States

Olympus Japan

BOSMA 博冠 Guangdong

PANDA panda Guangxi

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