Recommended series: Starry Sky Ocean Series Backpack, Plant Series Backpack
 
Nowadays, more and more niche fashion brands have emerged around the world, mostly because of their unique shapes and styles, attracting the attention of young consumers, and British brand HYPE is one of them. It was founded in 2011 initially through self-funding, designing printed clothing and accessories. After winning a T-shirt printing contest, the first stock of T-shirts sold out within a few hours due to the large number of colours and eye-catching patterns used and the spread of social networks, and hype has grown to become one of the most recognisable fashion brands in the UK, and can now be seen in stores around the world.
 
Casual backpacks are often found as clothing brand accessories, and this is the case with the Hype backpack. Similar to the JanSport or Eastpak, both are rounded zippers. While both JanSport and Eastpak have a lot of prints, hype is more adept at mixing colors and patterns, such as the most popular backpack from the Starry Sky and Ocean collection, which has a distinct street style and a more bold personality.
 
Although the HYPE backpack has a fashionable appearance, the quality performance is relatively average, it is made of polyester fiber, which has a certain water repellent ability, but the wear resistance is always not as good as that of professional bag brands. In addition, the Hype backpack does not have thickened and widened straps or a sponge backing to improve carrying comfort, and the weight inside the bag should not be too large, which may cause wrinkles or deformation and cracking, which can cause damage. The hype backpack has an internal capacity of 18L and can hold a 15-inch laptop, but there is only one compartment in the main space, and there are no other partition compartments and side pockets, and the storage performance is insufficient.
 
The price of a HYPE backpack is about 300 yuan, which is not cost-effective, but as a choice for young people's clothing, HYPE can provide a lot of good backpack styles.