Recommended models: backpack CG0496/DM7683, backpack DM2909
 
With the sale of original shoe collections such as Stan Smith and Superstar, Adidas has become a classic sports brand in the hearts of young people, but in recent years, with the rise of the global sports craze, Adidas has not sold well in other sports categories due to its over-reliance on sneaker sales, but Greater China is still the region with the largest increase in performance.
 
While most sports brand backpacks have a single color and style, the Adidas backpack is rich in color and updated quickly, and many of them use highly saturated colors such as pink and orange, or add prints and camouflage elements, and female consumers can also choose good styles among them.
 
In addition to being stylish and versatile, the Adidas backpack also performs well in terms of durability and practicality. The fabric is mostly polyester fiber, which has excellent shaping performance, heat resistance and abrasion resistance. Some backpacks are coated with TPE on the bottom, which has excellent elasticity and material stability even when exposed to various environments, and has a longer service life than other materials. Padded backpack straps and mesh back pads ensure a comfortable carry.
 
Adidas retains the design of most backpacks with built-in computer compartments, a large front zippered compartment that can basically meet the storage of daily travel items, and backpacks with mesh side pockets or other zippered compartments are more suitable for students or fitness people. However, the design of the computer compartment is relatively thin and does not provide comprehensive security for the computer, so it is not recommended to load the computer for commuting to avoid collision damage to the computer.
 
The price of Adidas backpacks ranges from 200-600 yuan, generally concentrated in about 300 yuan, and you can even buy one for about 100 yuan when the event season is discounted. Nowadays, many sports brands have begun to gradually change the business model of selling products solely through dealers, and continue to open brand direct stores or establish official online stores, Adidas CEO has said that the brand's official website is the group's most important store in the world, and the 76% online sales growth rate in the third quarter of 2018 is also confirmed. However, despite its strong online performance, adidas has expanded its offline stores, and now has more than 11,000 physical stores in the Chinese market, and will open new stores in small and medium-sized cities, so it will be more convenient to buy.