According to a 2018 survey of young Americans conducted by Piper Jaffray, a well-known American investment bank, although 4 percent of respondents still regard Nike as their favorite sneaker brand, 19% of respondents chose Vans, which is also the smallest distance between Vans and Nike. After being acquired by VF Group in 2004, the skateboarding shoe brand quickly broke through its original positioning and incorporated more trendy elements into its product design, and its performance has continued to grow over the past decade, becoming the number one brand driving VF Group's revenue.
 
Vans is part of the VF Group as Eastpak, Jansport and Dickies, but there are significant differences between the four in terms of materials, practical design and appearance. Eastpak and Jansport are originally made of bags, so they use the most abrasion-resistant Cordura fabric in the selection of backpacks, which has the highest durability of the four. Dickies' extensive experience in making tooling has led them to use high-density polyester fibers to make backpacks, which are also stronger. After all, Vans is not from the production of bags or clothing, so even if the same polyester fiber is used as the fabric, the durability and waterproof performance are average, and some users report that the backpack fabric is thinner, the feel is slightly rough, and many backpacks do not have a computer compartment or internal compartment pocket, which is slightly lacking in practicality.
 
However, the Vans backpack has its own unique style, if Eastpak and Jansport focus on the youthful energy of students, and Dickies focuses on the combination of modern and retro, then Vans is the best interpretation of the young person's personality and rejection of monotony. In addition to the classic letter logo basics, the Vans backpack also has different elements such as camouflage, black and white or red and white checks, and color stitching, which is a strong street trend.
 
It is precisely because of the unique and diverse appearance of the Vans backpack that the price is generally high, mostly between 360-460 yuan, which is almost the highest price among the same group brands, but the very trendy appearance is still very worthy of young people with a rich budget.