Recommended models: AIR MAX backpack BA5775, backpack BA5329
 
With Just Do It and NIKE's Swoosh logo firmly in mind, Nike is not only the absolute supremacy in the field of basketball shoes, but also other sporting goods such as sportswear. According to the latest quarterly financial report in 2018, in the three months ended November 30, Nike's global revenue increased by 10% year-on-year to $9.374 billion, of which the Greater China market became the fastest growing market in the world.
 
When you visit a Nike store or browse the official website, it is not difficult to find that compared to the extensive range of footwear and clothing, Nike backpacks are inconspicuous, and there are usually only a few options to choose from. And the style is relatively simple, the color is mainly black, and it is simply matched with the brand Swoosh logo, and the sports style is distinct. Whether it's compared to the Jansport or Arctic Fox in a variety of colors, or the Herschel Supply with its stiff bag lines, Nike doesn't have an advantage in terms of aesthetics.
 
However, in terms of practicality, the Nike backpack is still good. The fabric and lining are made of polyester for durability and deformation, while the padded shoulder straps and padded back panel make it more comfortable to carry. The backpack's main compartment has a padded laptop compartment for safe laptops, as well as zippered or mesh pockets on the front and sides for easy access. Some styles, such as basketball backpacks, also have separate breathable shoe pockets, which are perfect for sports and fitness.
 
Due to the high popularity of the Nike brand, the market is flooded with counterfeit products, and even if you buy online, you will be overwhelmed by various sporting goods stores. The price of backpacks sold by Nike's official channels is concentrated at about 300 yuan, and even if it is sold at a discount, there are few products within 200 yuan, so consumers should be cautious when purchasing.
 
In the past, most sports brands adopted a business model of self-design, production and sales to third-party factories and distributors, and the proportion of their own stores was very small. For example, the well-known domestic distributor Taobo Sports is Nike's second largest retail partner in the world, and has an independent sales store online. Nike is also starting to see the potential of online sales, with its latest financial report showing a 41% year-on-year increase in sales of its digital business, and the number of brand-operated stores has increased since 2016. Therefore, consumers who are interested in buying Nike products are advised to go to the offline official store or online official website.