List of product brands > Clothing, shoes and bags > Bags and leather goods > Children's school bags > Children's school bag brand rankings Updated: 2025-02-21

2025 Children's School Bag Brand Ranking

[2025 Children's School Bag Brand Ranking] Relying on the big data of the whole network, the children's school bag brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of children's school bags (in no particular order) :D erechte Scout, Ergobag, Seiban, L.L.Bean, KOKUYO KOKUYO, Delsey French Ambassador, Beckmann, Eland kids, DR. KONG Dr. Jiang, Disney, Barbie, MI Xiaomi, NetEase Yanxuan, UnMe, Kara Sheep, if you are looking for children's school bags, what brand is good? This children's schoolbag brand ranking list is for your reference only.

TOP.1

Derechten Scout Germany

Alfred Sternjakob is not only the leader in the German high-end school bag market, but also one of the world's largest manufacturers of satchels, with a 40% market share in Germany in 2006, with Scout being the most prominent. In the 70s of the 20th century, school bags were still made mainly of leather and linen, Scout took the lead in introducing the first textile fabric school bag, which quickly replaced leather school bags because of its comfortable carrying and the addition of fluorescent reflective materials to ensure the safety of children, and participated in the formulation of Germany's first school bag safety standard in 1986. Today, more than 10 million children use Scout bags, and Scout has long since become synonymous with high-end school bags. An excellent children's school bag should be able to scientifically protect the child's shoulder and back, and the biggest feature of the Scout school bag is its ergonomic back design, which has been certified by the German independent association Aktion Gesunder Rcken (AGR). The three-dimensional sponge on the back contains breathable holes to enhance the breathability of the back, and the concave distribution of high on both sides and low in the middle is conducive to distributing the weight of the schoolbag to the muscles and buttocks on both sides, reducing the weight of...

1

Score

92

popularity

15576
TOP.2

Ergobag e-coco Germany

Founded in Cologne, Germany in 2010, Yikebao is a young schoolbag brand, before that, the German children's schoolbag market was firmly in the hands of traditional brands Scout and McNeill, and Yikebao schoolbag focuses on ergonomic design, combined with children's favorite patterns and environmentally friendly production technology, quickly became the fastest growing brand in Germany's children's schoolbag share, with a revenue of nearly 70 million euros in fiscal year 2017. iCobao also performs well in the design of the spine protection of children's school bags, and the three-dimensional curved mesh back cushion is more suitable for the curve of the human spine, so that the school bag fits snugly on the child's back without hitting the spine. The S-shaped shoulder strap is 7cm wide, and with the drawstring design, the weight-bearing bag is evenly distributed, which can effectively reduce the stress on the shoulder. Because eCopro also pays attention to the design of the spine protection function of children's school bags, it is often compared with Scout. Scout is vertically adjusted through the strap system, and the adjustment principle of the Yikebao schoolbag is roughly the same, but it has a stable aluminum guide rail frame on the back, which is hidden in the hidden pocket of the schoolbag, and the height of the shoulder strap and chest strap is adjusted appropriately, which is suitable for 1m-1.5m height...

2

Score

90

popularity

6985
TOP.3

Seiban Japan

Randoseru originated in the late Edo period, when the Western-style military system was introduced in Japan, and it was gradually developed by borrowing from the Dutch-style rucksack. In 1887, when the crown prince entered elementary school, it is said that the then Prime Minister Hirobumi Ito gave the crown prince a custom-made leather box as a gift for entering school, which became the prototype of the current Japanese hard school bag. When it comes to the brand's intricate Japanese hard school bags, we have to mention Seiban. Founded in 1919, it is the largest school bag manufacturer in Japan, accounting for about 50% of the market share of children's school bags in Japan in 2016, and has long occupied the top spot in the ranking of major school bag brands. Known for their meticulous hand-crafting and durability, most Japanese brand bags are finished by hand, with artisans combining the single-piece body and about 200 accessories through a number of processes such as crimping, machine sewing and gluing, and the bag can support a child's basic education for up to six years. Seiban also adheres to the tradition of handmade, mainly using Clario artificial leather, the most widely used material for children's school bags in Japan.

3

Score

88

popularity

11687
TOP.4

L.L.Bean United States

Founded in 1912, L.L.Bean has been closely connected to the outdoors since the founder developed a pair of waterproof hunting shoes, constantly developing outdoor products, and is favored for its high-quality and durable products, operating more than 30 retail stores in the United States and more than 20 retail stores in Japan. In 2014, it generated revenues of $1.61 billion and was ranked No. 5 among America's Best Employers by Forbes. Wirecutter, an American full-category review website, named L.L. Bean the best choice for children's school bags. The Junior Original Book Pack and Original Book Pack, which are suitable for lower, middle, and upper school students, are rated by Wirecutter as sturdy and comfortable enough to hold a lot of gear. L.L.Bean children's school bags are made of 100% polyester or nylon, which is properly protected from wind and rain. The back panel and shoulder straps are padded, and the capacity of the two specifications is 16 and 23 liters respectively, and the weight is about 368g and 454g respectively, which is lighter than many fabric school bags. The depth of the bag is about 15-18cm, so it is relatively easy to stuff into the desk drawer. Because the brand has its own outdoor genes, L.L.Bean children's school bags pay more attention to functionality and practicality...

4

Score

85

popularity

8271
TOP.5

KOKUYO KOKUYO Japan

KOKUYO was founded in 1905 as paper products, and it was not until 1930 that it began producing and selling stationery, and it has won several Good Design Awards from Japan. KOKUYO is a household name in Japan, especially for its 1975 Campus notebook, which sold more than 2.8 billion copies by the end of 2015. Not only is it very popular in Japan, but it has also gained many loyal customers after entering the Chinese market in 2005. KOKUYO's rigid school bags were created in collaboration with the parenting magazine Anfuan, and after surveying 300 mothers, we developed and manufactured school bags that better meet the needs of their children. The body of the schoolbag is made of scrap-resistant and rainproof artificial leather PU, and the inner layer is equipped with a resin plate to enhance the strength of the schoolbag and play a certain supporting role, and at the same time, the overall force can be distributed to the shoulder and back muscles to prevent the schoolbag from squeezing the spine. In addition, the back of the bag has a thickened sponge, which is soft to the touch, and the curve fits the curve of the spine for a comfortable carry. In response to the fact that heavy weight and small capacity are common in Japanese rigid school bags, KOKUYO widened the inner width of the original school bag from 23.5cm to...

5

Score

83

popularity

11207
TOP.6

Delsey Ambassador of France France

Delsey started out as a manufacturer of cameras, tape recorders and typewriter bags until 1969, when it began making bags. Although the history of making bags is not very long, it created the industry's first collection of hard-shell suitcases, and in 2010 it was the second best-selling item in the global luggage market, after Samsonite, with a turnover of about 130 million euros. Delsey mainly makes suitcases, and the schoolbag products are relatively not very rich, and the current children's schoolbags only have the Minion series, which is a product series developed after Universal Pictures officially authorized Delsey in 2017. The Minion image is cute and cute, and it is very popular with the public, so this schoolbag has been loved by many children since it was launched. In addition to the cute shape, this series of school bags is also relatively strong and durable, the fabric is made of 300D polyester fiber, good abrasion resistance, and comes with a 3-year warranty. The bottom of the schoolbag has a thickened design, the overall three-dimensional box shape, the schoolbag capacity of 26L, far better than most children's schoolbag brands on the market. In addition, there are zippered pockets and mesh pockets on both sides of the bag to easily store items such as documents and water bottles. No...

6

Score

81

popularity

19831
TOP.7

Beckmann Norway

Founded in 1946, Beckmann is the largest distributor of school bags in Norway, with about three-quarters of primary school children using Beckmann bags, more than 500 distributors in Norway, and retail stores in Europe, Australia, Asia and other countries. In terms of materials, capacities and sizes, Beckmann is very similar to the German brands Derechten Scout and Ergobag. The bag is made of non-toxic polyester fabric and is water-repellent. The large capacity of 22L and the multi-compartment design can easily store all kinds of school supplies. In terms of the design of the back protector of the school bag, Beckmann also has the same trick as the Ergobag, using a similar built-in aluminum frame design as the Ergobag, as well as the top shoulder strap adjustment system, and at the same time with the chest and pelvic padding and buckle to fix, so that the bag is close to the back, reducing the impact of the child's spine caused by the shaking of the book, and the whole weight-bearing system design transfers 50% of the weight to the hips, thereby reducing the burden on the shoulders. In addition, the back of the bag is backed with a mesh sponge breathable cushion to facilitate air circulation and enhance the comfort of the bag. Beckmann school bags have their own unique features, such as...

7

Score

80

popularity

18637
TOP.8

Eland kids 衣恋童装 Korea

Founded in 1980, ELAND Group is the second largest retailer in South Korea, with 60 brands and a global presence in Asia, Europe and the Americas. ELAND entered the Chinese market in 1994 and currently operates more than 40 brands in China and has more than 7,000 stores in more than 100 large and medium-sized cities across the country. ELAND KIDS entered the Chinese market in 2003, with a brand positioning for children aged 5-13, providing American classical casual style clothing and related products. There are four series of its schoolbag products, all of which are made of polyester fiber (polyester), which is strong and not easy to deform, but compared with the nylon fiber commonly used in fabric schoolbags, the abrasion resistance of polyester is slightly insufficient, and the feel is hard and the touch is average. IN ADDITION, THE ELAND KIDS BAG LACKS A DEDICATED SPINE AND BACK PROTECTOR DESIGN, BUT THE BACK OF THE BAG IS MADE OF MESH FABRIC WITH AN H-SHAPED DISTRIBUTION FOR VENTILATION. There are many compartments in the school bag, which is convenient for children to place different school supplies. Due to the brand's positioning of the American classical casual style, the design of the schoolbag is mainly simple, with red and navy blue to choose from, and with a classic check...

8

Score

77

popularity

17902
TOP.9

DR. DR. KONG JIANG Hong Kong

Founded in 1999, Dr. Jiang mainly deals in foot and spine health shoes and foot care products, among which children's products are the most popular, and also sells a range of children's products such as school bags, homework bags, rain bags and children's aprons. At present, Dr. Jiang is not only widely distributed in Hong Kong, but also opened many stores in various cities after entering the mainland market in 2007, which is very convenient to buy. Dr. Kong's non-pressure spine protector schoolbag has been granted a Hong Kong invention patent, which reduces the burden on the shoulder and back through three functional designs. The middle part of the back panel of the bag is recessed to reduce the chance of the bag hitting the spine when walking. The shoulder strap is widened, and at the same time, it is combined with the fixed chest strap and pelvic pad to form an integral force relief and decompression system, so that part of the weight of the schoolbag is transferred from the shoulder to the pelvic bone, which is very similar to the design of the German ecobao and the Norwegian Beckmann. In addition, the inside of this series of school bags is also equipped with a center of gravity inner panel, which can hold the heavier books against the back and help children straighten their backs, which is a relatively rare design among soft fabric school bags. In addition to the comfort and practicality of the school bag, Dr. Jiang also takes into account the safety and space practicality design. The bag strap has an anti...

9

Score

75

popularity

17221
TOP.10

Disney United States

Founded in 1923, the Disney Company has created a rich and deeply rooted cartoon or character over the years, such as the enduring Mickey Minnie, Donald Duck and Snow White, as well as the Marvel Heroes and Star Wars franchises, which have flourished in recent years due to film and television productions. Disney has become the world's second-most profitable media company by integrating a vast business line of TV channels, theme parks and merchandise. In fiscal year 2017, Disney's global retail sales of licensed merchandise reached $53 billion, ranking first among global licensors. According to statistics, in 2016, the number of Disney licensees in Greater China has reached 600. It is precisely because of the huge profits brought by top IP that the market is full of complicated Disney brand products. In fact, Disney has a very strict assessment process for licensors, which must be excellent manufacturers and products in the industry, and need to pay a high license deposit. For the Chinese market, Disney has also opened two in Shanghai.

10

Score

74

popularity

13088
TOP.11

Barbie United States

Barbie is a doll created by Rose Handler in 1959 and belongs to Mattel, a major toy manufacturer in the world. Barbie is the most well-known and best-selling doll of the 20th century, and there are trillions of Barbie dolls popping in girls' rooms around the world. Because it is so popular with girls, the classic Barbie image is also integrated into various peripheral derivative products, such as the school bag printed with the image of Barbie. In terms of the performance of the quality of the school bag, Barbie behaves decently, and the polyester fabric is treated with water-repellent treatment, which can properly prevent water droplets from entering the inside of the school bag. Compared with many soft schoolbags on the market, Barbie schoolbags are lighter, generally between 580-770g, and have more compartments, which can hold a lot of items, which is relatively more in line with the actual needs of domestic students. However, similar to Disney school bags, Barbie does not pay attention to the optimized design of the shoulder and back of the school bag, and if it is burdened for a long time, it will be more burdensome on the body and the comfort is not good. Although Barbie and Disney are both brand licensors, their respective development achievements are far from each other, in the 2018 global top 150 licensor list, Mattel licensors...

11

Score

73

popularity

9095
TOP.12

MI Xiaomi Beijing

Xiaomi launched a children's schoolbag in 2017, called the Mi Rabbit Children's Schoolbag, which was quite popular with the public after its launch, and was even called the national children's schoolbag. Indeed, Xiaomi's children's schoolbag is very sincere from the selection of materials to the details of the design, the polyester material is strong and wear-resistant, the back of the schoolbag has a spine sponge, soft and breathable, the U-shaped structure makes the spine part empty, the schoolbag can be closely fitted with the shoulders and back, which can effectively distribute the pressure evenly to the shoulders and waist and hips, and at the same time is fixed with a chest strap, even if the child is running, he does not have to worry about the schoolbag falling back or the shoulder strap slipping, increasing the burden on the body. In terms of the space structure of the schoolbag, although the capacity of the Mi Rabbit schoolbag is only 13L, which is a lot different from the foreign brands that are generally 20L, the inside of the schoolbag is divided into an independent homework book placement area through a partition, and the partition can be easily removed. Mi Rabbit children's schoolbag is more focused on detail design, in addition to the multi-directional setting of 3M reflective strips, there is also an independent water cup placement bag on the side of the schoolbag, with a water cup logo, double...

JD.com flagship store Tmall flagship store

12

Score

72

popularity

11879
TOP.13

NetEase carefully selected chekiang

NetEase Yanxuan is the first e-commerce brand in China with an ODM (Original Design Manufacturer) model, and is known and accepted by consumers for providing a rich and complete product line through a production model directly connected to big-name manufacturers. NetEase Yanxuan has occupied a leading position in the domestic ODM model e-commerce industry in just over two years since its launch, and has continuously deployed offline development, and has opened its first offline store in Hangzhou in December 2018, with a very rapid development momentum. There are only three children's school bags suitable for school on NetEase, and the main fabric is composed of fabric and synthetic leather. The fabric is strong and durable, the synthetic leather has a smooth surface and a certain waterproof effect, and you can also put DIY stickers on it for children to decorate their school bags. The weight of the three schoolbags is between 770-900g, and the specifications are smaller than those of foreign brands of children's schoolbags, which are relatively more suitable for the body type of domestic children. Children's schoolbags should pay attention to the shoulder design of the schoolbag to reduce the burden on children as much as possible. The back of the bag has a breathable reticulated back cushion, and 4 or 5 layers of slow-compression material are used to reduce vibration and...

13

Score

72

popularity

20184
TOP.14

UnMe Taiwan

UnMe is from Taiwan, has many years of experience in making children's school bags, the whole line of products are made in Taiwan, certified by the local MIT mark, opened many offline stores in various regions of Taiwan, and has also attracted much attention on many forums, and is a popular local children's spine protection schoolbag brand. The UnMe school bag is made of PU and nylon waterproof fabric, with a smooth surface and a fashionable appearance, with classic checks or animal patterns, and a variety of styles. The large-capacity multi-layer design is convenient for storage, and the inner compartment is fixed by a magic towel buckle in the main compartment to prevent the schoolbag from leaning forward, which can make the schoolbag fit snugly against the back and reduce the impact on the back due to the movement of the book. At the same time, the weight of the UnMe schoolbag is about 700g, which is far better than many soft schoolbags. As a popular spine protection schoolbag brand in Taiwan, UnMe has a fair performance in the design of the shoulder strap of the schoolbag. The S-shaped widened shoulder strap increases the force area, improves the comfort of the carry, the sponge back cushion is ventilated and breathable, and the non-pressure design of the spine reduces the burden of the weight of the schoolbag on the child's spine, and the price of 300-500 yuan is also more affordable. However, compared to children's spine protection school bag brands in the same price range, the UnMe school bag lacks a chest buckle or pelvic pad...

14

Score

70

popularity

11600
TOP.15

Cara sheep chekiang

Zhejiang Karayang Luggage Group was founded in 1997, and its manufacturing and marketing businesses are located in Jiangsu and Zhejiang provinces and Shanghai. At present, the group has more than 2,000 patents, sales in more than 30 cities across the country, settled in more than 5,000 supermarkets, is one of the most widely sold luggage brands in China. Kara Sheep is the original luggage brand of Karajan Group, with a variety of children's schoolbags in style, which are very similar to NetEase Yanxuan children's schoolbags in terms of material and design. The main material of the bag is polyester fabric, and the surface is also made of mirrored leather material, which is smooth and waterproof, and is equipped with a safety reflective strip. In terms of the shoulder and back design of the school bag, Kara Sheep also uses multi-layer anti-pressure materials for shock absorption, and the U-shaped shoulder strap fits the shoulder, neck and chest curve, increasing the force relief decomposition surface and relieving the weight of the back. The large-capacity multi-compartment design makes it easy to store a variety of items, and the U-shaped opening makes it easy to take out the large open book, but at the same time, the design also takes up more space when in use. In addition to the regular backpack schoolbag, the cara sheep also has a three-wheeled trolley schoolbag on the left and right sides of the rear.

15

Score

68

popularity

18048

Brand Included Brand Claim

List of related product brands

Top children's school bag brands

1 20184
NetEase carefully selected

NetEase Yanxuan is the first e-commerce brand in China with an ODM (Original Design Manufacturer) model, and is known and accepted by consumers for providing a rich and complete product line through a production model directly connected to big-name manufacturers. NetEase Yanxuan has occupied the country in just over two years since its launch
2 19831
Delsey Ambassador of France

Delsey started out as a manufacturer of cameras, tape recorders and typewriter bags until 1969, when it began making bags. Although the history of making bags is not very long, it created the industry's first collection of hard-shell suitcases, and in 2010 it was the head of the global luggage market
3 18637
Beckmann

Founded in 1946, Beckmann is the largest distributor of school bags in Norway, with about three-quarters of primary school children using Beckmann bags, more than 500 distributors in Norway, and retail stores in Europe, Australia, Asia and other countries. Whether it is the selection of school bags
4 18048
Cara sheep

Zhejiang Karayang Luggage Group was founded in 1997, and its manufacturing and marketing businesses are located in Jiangsu and Zhejiang provinces and Shanghai. At present, the group has more than 2,000 patents, sales in more than 30 cities across the country, settled in more than 5,000 supermarkets, is the most extensive sales range in China
5 17902
Eland kids 衣恋童装

Founded in 1980, ELAND Group is the second largest retailer in South Korea, with 60 brands and a global presence in Asia, Europe and the Americas. ELAND entered the Chinese market in 1994 and currently operates more than one of the brands in China
6 17221
DR. DR. KONG JIANG

Founded in 1999, Dr. Jiang mainly deals in foot and spine health shoes and foot care products, among which children's products are the most popular, and also sells a range of children's products such as school bags, homework bags, rain bags and children's aprons. At present, Dr. Kong is widely distributed in Hong Kong
7 15576
Derechten Scout

Alfred Sternjakob is not only the leader in the German high-end school bag market, but also one of the world's largest manufacturers of satchels, with a 40% market share in Germany in 2006, with Scout being the most prominent. In the 20th century
8 13088
Disney

Founded in 1923, the Disney Company has created a rich and deeply rooted cartoon or character over the years, such as the enduring Mickey Minnie, Donald Duck and Snow White, as well as the Marvel Heroes and Star Wars franchises, which have flourished in recent years due to film and television productions.
9 11879
MI Xiaomi

Xiaomi launched a children's schoolbag in 2017, called the Mi Rabbit Children's Schoolbag, which was quite popular with the public after its launch, and was even called the national children's schoolbag. Indeed, Xiaomi's children's schoolbag is very sincere from the selection of materials to the details of the design, and the polyester material is strong
10 11687
Seiban

Randoseru originated in the late Edo period, when the Western-style military system was introduced in Japan, and it was gradually developed by borrowing from the Dutch-style rucksack. In 1887, when the crown prince entered elementary school, it was said that the then Prime Minister Hirobumi Ito sent a custom-made suitcase
11 11600
UnMe

UnMe is from Taiwan, has many years of experience in making children's school bags, the whole line of products are made in Taiwan, certified by the local MIT mark, opened many offline stores in various regions of Taiwan, and has also attracted much attention on many forums, and is a popular local children's spine protection schoolbag brand.
12 11207
KOKUYO KOKUYO

KOKUYO was founded in 1905 as paper products, and it was not until 1930 that it began producing and selling stationery, and it has won several Good Design Awards from Japan. Kokuyo is a household name in Japan, especially its Campus notebook, which was produced in 1975 and lasted until the end of 2015
13 9095
Barbie

Barbie is a doll created by Rose Handler in 1959 and belongs to Mattel, a major toy manufacturer in the world. Barbie is the most well-known and best-selling doll of the 20th century, and there are trillions of Barbie dolls popping in girls' rooms around the world. correct
14 8271
L.L.Bean

Founded in 1912, L.L.Bean has been closely connected to the outdoors since its founder developed a pair of waterproof hunting shoes, constantly developing outdoor products that are highly sought after for their quality and durability, operating more than 30 retail stores in the United States and also in Japan
15 6985
Ergobag e-coco

Founded in Cologne, Germany in 2010, Ecopro is a young school bag brand, before which the German children's school bag market was firmly in the hands of traditional brands Scout and McNeill

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2025 Children's School Bag Brand Ranking

Derechten Scout Germany

Ergobag e-coco Germany

Seiban Japan

L.L.Bean United States

KOKUYO KOKUYO Japan

Delsey Ambassador of France France

Beckmann Norway

Eland kids 衣恋童装 Korea

DR. DR. KONG JIANG Hong Kong

Disney United States

Barbie United States

MI Xiaomi Beijing

NetEase carefully selected chekiang

UnMe Taiwan

Cara sheep chekiang

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