Recommended series: Little America series, Retreat series, Classic series
Herschel is a Canadian border village surrounded by mountains and forests. At the beginning of the last century, an elderly Scottish couple emigrated to the area, and because of their love of hiking, they improved and made a hiking backpack that became the original prototype of Herschel Supply. Now in its 10th year, the Canadian vintage backpack and accessories brand has 44 retail outlets around the world, including Hong Kong, Dubai and Paris, thanks to its clean and functional products.
Herschel Supply stands out from the crowd of casual backpack brands because of its clean and clean appearance, which is the quintessential example of the "mountain backpack", as evidenced by the best-selling Little America and Retreat. Unlike Eastpak or Jansport, which are dazzling and urban, these two series of backpacks are designed with flap openings, dark colors such as black and blue, and two brown leather decorative buckles on the front.
However, the sleek and retro look alone does not attract consumers, and some people say that Herschel Supply "starts with beauty and stays true to practicality". The polyester material is strong and wear-resistant, and at the same time, it is also suitable for light rain. Available in medium and large sizes, the Little America and Retreat series are available in capacities around 15-25L and have a built-in padded and flocked laptop sleeve that can be used for a 13- or 15-inch laptop, making it ideal for daily commuting laptops or short-haul travel backpacks. There is a multimedia inner pocket in the main compartment, equipped with headphone perforation, which can easily solve the problem of headphone storage. The padded shoulder straps are the right width and have a breathable mesh back pad on the back, so you won't feel uncomfortable even if you carry heavy loads for long periods of time.
However, Little America and Retrea have always had the temperament of outdoor hiking bags, and the size is on the large side and high, so they are relatively more suitable for boys, and not suitable for girls with a thinner body. In addition to these two best-selling models, Herschel Supply also has a collection of curved zippered backpacks, such as the Classic collection. The exterior styling continues the brand's low-key and clean style, with a capacity of up to 30L, but the small and medium sizes can generally meet the needs of daily school or commuting. For Autumn/Winter 2018, Herschel Supply also revamped the Classic with an inner zipper design to increase the backpack capacity.
In recent years, in order to attract the attention of young consumers, many backpack brands will carry out cross-border cooperation with the current hot designers or brands, and Herschel Supply is not far behind, and in 2018 Christmas, it cooperated with the well-known coffee brand Starbucks to launch Herschel × Starbucks co-branded backpacks and thermos flasks. In terms of price, Herschel Supply is not cheap compared to Eastpak and JanSport, and the mainstream price is concentrated between 498-898 yuan. If you're on a budget, a backpack from Herschel Supply will reduce the chance of bumping.