Recommended series: Macaroon series, Montana series
 
Doughnut was founded in 2013 and only established its first offline store in Sham Shui Po, Hong Kong, which is a niche among many bag brands. However, because of its intimate and practical backpack interior and outstanding appearance, it has become one of the most popular casual backpack brands among young people, and in 2014, the first online brand store was established and officially opened in mainland China.
 
The reason why Doughnut is so popular among young people is closely related to its appearance. The backpack has a boxy shape with a leather buckle on the front, representing the Macaroon collection, and has a similar shape to the Arctic fox KÅNKEN collection. In addition, the backpack has a wide range of color options, in addition to the clean color model, there are also color-block design models, and the overall tone is more fresh and Japanese.
 
Another highlight of the Macaroon box bag is the full-opening design, but unlike the frog shape of the anello gold bag, opening the Macaroon backpack is more like opening a fabric soft suitcase. Although the capacity of 16 or 18L is only at the normal level in the industry, it has a separate computer compartment inside, two horizontal inner pockets and two small inner pockets on the left side, a storage compartment on the back, and a total of 11 compartments for all storage areas.
 
Backpacks can not be beautiful and can be loaded, more importantly, the material is strong and durable, so in terms of material selection, Doughnut uses nylon with the highest wear resistance among chemical fiber materials as the main material, among which the Macaroon series Large is the same as Eastpak, JanSport and other professional brands, using Cordura fabric, tear resistance and waterproof are on a higher level.
 
However, the Doughnut backpack also has its own shortcomings, due to the use of leather, metal buckles and other materials, the overall weight of the bag is heavier, such as the Macaroon's regular size width is close to 700g, in addition to the shoulder strap and back also lack of optimized design to improve the comfort of the carry, so if the bag is stuffed with items, I am afraid that it will be easy to feel tired for a long time.
 
The price of Doughnut backpacks is concentrated between 300-500 yuan, which is relatively more suitable for young white-collar ladies. It should be noted that although Doughnut originated in Hong Kong, it is produced in Zhongshan, Guangdong, and is currently available in 18 stores in Beijing, Shanghai, Hangzhou, Shenzhen and other places, in addition to the online flagship store.