Recommended models: QUBP 10L, QUBP 20L, QUJR
 
After 15 years of entering the Chinese market, China's revenue in 2017 has reached 10.5 billion yuan, and it currently has more than 260 physical shopping malls in China and more than 400 cities in e-commerce business. If you're looking for a sturdy and affordable backpack, look no further than Decathlon.
 
Although the Decathlon backpack is relatively simple in terms of bag design, there are many bright colors, such as the casual schoolbag QUBP has more than ten colors to choose from, which is full of sportiness. There's not much to do with a backpack, and practicality and comfort are at the heart of it. Decathlon is made of waterproof polyester material, which is strong and wear-resistant, and the product warranty can be up to 10 years. The mesh-breathable foam back pad and shoulder straps ensure a comfortable carry, while models with a back tie-down or belt provide better pressure on your shoulders.
 
The practicality of the Decathlon backpack is not only reflected in the choice of materials and the design of the shoulder straps, but also in its capacity and storage structure. Backpacks range in size from 10 to 35 liters, with best-selling models concentrated in 10, 15 and 20 liters. Although the 10L backpack does not have a computer compartment or side pocket design, the main pocket is enough to store daily items such as umbrellas, wallets and water bottles, and the side zipper pocket is easy to access, with a weight of only 160g, which can be easily carried by adults and children, and the price is only 14.9 yuan. In addition, some products such as KIPSTA come with a separate breathable shoe bag, which is easy to discharge moisture and sweat odor and avoid staining clothes, which is very suitable for fitness people, and the prices of 15L and 25L are 39.9 yuan and 69.9 yuan respectively.
 
Because Decathlon has many physical stores in China, its online sales account for less than 15%, and at present, in addition to its own official website, there is only one online channel in the Tmall flagship store, which is not advantageous in today's era of digital sales. To this end, in November 2018, Decathlon and Microsoft announced that they would adopt Microsoft Intelligent Cloud Azure technology to promote the digital transformation of various businesses, and online shopping scenarios will become more convenient and efficient.