Recommended model: Backpack with side strap __ wide mouth, side zipper built-in PC storage bag backpack
With more than 700 stores and more than 7,000 products worldwide, MUJI is a popular department store in the Chinese market. However, in recent years, MUJI has been deeply involved in the turmoil of double standard prices and trademark infringement in China and Japan, and even though it has cut prices nine times since 2014, MUJI's growth rate in the Chinese market has begun to slow down.
There are not many styles of MUJI backpacks, and the bag shape is a common curved zipper model, and the color choices are mainly black, blue, gray and other tones, which is in line with the brand's consistent minimalist style. The fabric is made of polyester fiber, which is strong and durable, and is not easy to deform. There are also two 100% nylon backpacks that are more abrasion resistant than polyester and the fabric is treated to resist water, but the water resistance is still not as good as that of professional backpack brands such as Eastpak, Jansport or Arctic Fox.
The MUJI backpack also performs well in terms of shoulder straps and space storage design, with padding on the shoulder straps to reduce the burden on the shoulders, and a breathable mesh back pad on the back of the nylon backpack to enhance carrying comfort. Most backpacks have a laptop compartment on the inside and a zipped pocket on the outside for small items that can be used for daily commutes or outdoor outings. The price of MUJI backpack is mainly 248 and 298 yuan, and the cost performance is not outstanding.
Since October 2018, the news that "Japanese lifestyle brand Muji may have to change its name to MUJI in China because it lost a trademark infringement case" has caused widespread discussion on the Internet. In fact, international trademark registration is divided into 45 categories according to goods and services, and the dispute lies in 24 categories of trademark goods, including cotton fabrics, towels, bed sheets, pillowcases and quilt covers, while for other categories of products, MUJI's parent company Liangpin Project can still use the trademark "MUJI MUJI".