Recommended models: wool scarf series, cashmere scarf series, chemical fiber shawl series
 
Hengyuanxiang is a well-known textile manufacturer in China, starting with velvet products, relying on large-scale advertising in the early years to establish the image of the national wool brand, sponsoring the Olympic Games, World Expo and other international events and activities. Hengyuanxiang has created a precedent for the domestic brand management and operation model, with hundreds of franchised factories and offline dealers covering the whole country. Although the brand management model has the disadvantages of unstable quality control, and the product style is relatively single and lacks a sense of design, Hengyuanxiang is not lax in its control of wool products, and the quality is much higher than that of other OEM brands. The price of Hengyuanxiang's scarves and shawls is concentrated within 200 yuan, which is a relatively high-quality and inexpensive choice and has a high market share.
 
Hengyuanxiang gives full play to its brand management advantages and has cooperative factories throughout the country and even the world. The high-end shawls it sells are made of vicuña and cashmere from Scottish manufacturers, as well as silk from Italian manufacturers. However, compared with its popular low-end series with higher cost performance, the price of shawls made of vicuña hair is as high as 18,000 yuan, which is much cheaper than Loro Piana, but it is much inferior in design and brand value.
 
Hengyuanxiang's chemical fiber shawl series is very cost-effective, about 100 yuan can buy a 180×60 large-size dual-purpose shawl, as a winter windproof warm or indoor shawl is very suitable, but for people with sensitive skin, the chemical fiber texture has an unavoidable roughness and static electricity problems, and the comfort is slightly lacking.
 
Hengyuanxiang's wool and cashmere shawls also have a high cost performance, and the texture of the fabric is much more delicate than the chemical fiber series, which is more suitable for close use. Its pure wool shawls cost about 300 yuan each, and the price is only slightly higher than the low wool content blended shawls on the market, and they can be used for a long time with proper care. However, the style design of Hengyuanxiang shawl lacks highlights, mainly solid color and checkered models, and the color matching and dyed texture of the pattern are still not small compared with high-priced shawls, so it is recommended to choose a classic solid color style.