推荐系列/型号：Classic系列、BLACK & WHITE JACQUARD PAISLEY CASHMERE STOLE、MADE IN SCOTLAND MERINO WOOL & CASHMERE STOLE、FAWN UNDYED CASHMERE STOLE
 
Founded in 1797, Johnstons of Elgin is a quintessential European family business with one of the largest cashmere factories in the UK in Scotland, and like Loro Piana, it has its own production processes, from dyeing, carding, spinning to finished garments. Johnstons of Elgin's cashmere products are on par with Loro Piana, which is positioned as a luxury product, with an exclusive range of fabrics that are sold primarily through boutiques around the world. Johnstons of Elgin, on the other hand, has been concentrating on production and not good at brand management, and has been manufacturing scarves for Burberry for nearly 100 years, and received a royal certification issued by Prince Charles in 2013, but the products have been sold in only a few stores and partner stores.
 
Unlike common yarn dyeing, Johnstons of Elgin dyes the fibers before the cashmere is not spun, and the yarn is coated with protective oil after spinning, and then washed to remove the protective oil after weaving into the fabric.
 
Another feature of Johnstons of Elgin is the fleece process, which uses natural fleece grass to rub the fabric to create a corrugated texture on the surface of the cashmere fabric, making it softer and more skin-friendly, and this plant is also used in the brand logo. All cashmere products will be hand-sorted by workers before leaving the factory, and the quality control is very strict.
 
The Classic shawl is the brand's most classic product, made from cashmere and can also be used as a thicker scarf, which is very soft and skin-friendly. Available in solid, contrasting, checked and other decors with fringed edges, the capes are classic and elegant, making them a must-have choice for winter outfits. This series of shawls can be used by both men and women, about 4,000 yuan each, without the exaggerated brand premium of high-end luxury brands, and is a cost-effective choice to enjoy the top cashmere.
 
Johnstons of Elgin has been established for more than 200 years, but it was not until 2018 that it first appeared on the stage of London Fashion Week, "MADE IN SCOTLAND" is the same shawl of Fashion Week, made of 90% merino wool and 10% cashmere blend, black and white two-tone double-sided printing, the contrast style is full of fashion, as a shawl warmth and fashion sense of both, but the wool fabric is heavier, slightly less skin-friendly, not suitable as a scarf. This shawl costs about 3,400 yuan and is only sold on the official website.
 
Johnstons of Elgin shawls are available in a variety of check and solid colours with a strong British style, as well as several very special Paisley shawls. The Paisley pattern is the representative pattern of Shahtoosh, the prototype of the modern shawl, which resembles mango and linden leaves, and is gorgeous and has an oriental style. Shatoosh made from Tibetan antelope was once popular in the Middle Ages, but now that Tibetan antelope products have been banned from circulation, the alternative to cashmere is more sustainable and more accessible, and if you're interested, you can get a glimpse of the beauty that European high society fell for a hundred years ago.
 
Johnstons of Elgin does not have stores in China, but only has cooperative stores in Beijing, Shanghai, Hangzhou and other cities to sell a small number of goods, which can be purchased online through its official WeChat account, but there are fewer styles and colors. If you want to find more styles, you can buy them through the official website, the order process is simple, you can use the mainstream Chinese payment methods and provide direct mail.