List of product brands > Clothing, shoes and bags > Clothing and accessories > shawl > Ruifuxiang shawl Updated: 2025-02-20

Ruifuxiang

Overall scoring
80
Word-of-mouth ratings
8.8
Popularity index
18515

How about the Ruifuxiang shawl brand introduction

Recommended models: silk brushed shawl gift box, printed mulberry silk versatile scarf, mulberry silk hand-painted flower silk shawl
 
Ruifuxiang was founded in the Tongzhi period, starting from Shandong, is the first of the "Eight Xiang" of the old capital to operate silk cloth, in 1993 it was named "China Time-honored Brand" by the Ministry of Domestic Trade, in 2006 it became a national cultural relics protection unit, and in 2008 it won the title of the first brand of Chinese silk, with profound historical and cultural heritage. Ruifuxiang was praised by Sam Walton, the founder of Wal-Mart Inc., as the world's earliest chain operation enterprise, and was the inspiration for the establishment of Wal-Mart Group.
 
The modern Ruifuxiang focuses on high-end customization, and is a leader in the traditional cheongsam handmade customization, traditional Chinese clothing production, embroidery, buckle and other traditional Chinese handmade fields. In recent years, Ruifuxiang has begun to set foot in the field of e-commerce, and online stores can also buy beautifully designed finished products, and shawl products can be purchased online.
 
Ruifuxiang's shawls are made of whole silk, compared with the high price of custom clothing, the price of silk shawls is relatively close to the people, and the ordinary printed style is about 500 yuan each. The texture of its silk shawls is mostly light and thin, with a beautiful sheen, which is very suitable for summer and autumn, and it is cool and comfortable to contact the skin. Ruifuxiang also has a style suitable for winter use, using a special silk brushing process to thicken the double-sided textile, one side of the double-sided shawl has a cashmere-like texture, the warmth effect is much higher than its single-layer silk, and the texture of the fabric is more matte.
 
The overall design style of Ruifuxiang is more traditional, with bright and saturated colors, delicate and exquisite prints with excellent color fastness, and a high degree of restoration of various flowers and birds. The extensive use of various embroidery elements makes the shawl even more graceful and luxurious, reminiscent of the cheongsam figure in Shanghai Tang in the movie. Silk and pearls often feel too old, and the elegant texture of high-quality silk products is perfect as a gift for elders.