Recommended series/models: ERDOS Liu Wen co-branded series, 1436 small cashmere series
 
Ordos is a well-known cashmere brand in China, with a long market share occupying the first place in China. However, since 2016, Ordos has adjusted its brand strategy, and currently has four brands: "ERDOS", "Erdos 1980", "1436" and "BLUE ERDOS", each with different positioning and regaining the favor of different consumer groups.
 
The 1436 brand name comes from the Albas diamond-grade cashmere it uses, each fiber is on average 14.5 microns thin and 36 mm long, and its products were selected as state guest gifts in 2008 and APEC leaders in 2014 as the exclusive manufacturer of accessories, which is the representative of the high-end line in Ordos. The shawl style of 1436 is very diverse, all of which are pure cashmere materials, light and soft texture, excellent warmth, and the texture is comparable to international brands, but the price is also quite expensive, in addition to the solid color basic model of plain weave is about 3,000 yuan per piece, and the price of more designed styles is as high as 7,000 yuan - 17,000 yuan.
 
In recent years, the popular international supermodel Liu Wen is the image spokesperson of Ordos, although Ordos has only begun to gradually change its brand image in the past two years, but this cooperation has actually lasted for nearly a decade. In 2018, Liu Wen personally participated in the design of a series of co-branded items, which were sold by the ERDOS brand, with a more fashionable overall style, classic style, and elegant color selection, in line with European aesthetics, about 3,000 yuan each.