As a member of the waiting industry, Zichu has set its sights on maternity products since the establishment of the brand, and has become the first in sales of maternity products on the online platform, with sales of more than 1 billion yuan in 2016, and has successively won awards such as "Babytree's most popular brand among users", "Tmall's most popular award for mothers", "Beibei.com's favorite maternal and infant products brand for Chinese mothers". At present, Zichu products have been extended to the field of infants and children, and infant care is also its main development direction.
 
Consumers often think that thick cotton towels are less likely to fall off and more durable, and this is exactly the case. But because of the background of childbirth, Zichu has a deeper understanding of the delicate skin of babies and mothers, and pursues the principle of "skin-friendly first" in the production of cotton towels, the texture is very light and thin, the surface is suede, and the feel is soft and smooth when dry or wet, even if it cleans up small wounds such as acne and acne.
 
Of course, if the texture is thin, the natural toughness is insufficient, and it is easy to break if you pull vigorously, or even fall off, it is not recommended to wash the mask or remove heavy makeup, these cleaning work needs to be rubbed vigorously, and the cotton wool will stick to the skin and clothes after appearing, affecting the use experience. In fact, this is also a compromise under the trade-off between skin-friendly feeling and toughness, the lightweight, soft and skin-friendly cotton towel is more suitable for babies to use, and the mother can also use it for wet compresses, with good air permeability.
 
Zichu cotton soft towels are divided into soft bags and cartons, and the specifications and sizes of the two are different. The size of the carton is half of the soft pumping, only the size of the palm, many mothers need one hand to hold the baby, one hand to help the baby dry the skin, this size is just suitable for one-handed use, and the other opening is a spacious square opening, very easy to open, extraction. The price of Zichu cotton soft towels is more in line with the level of mass consumption, and the soft pumping is sold for about 20 yuan, and the carton can be bought for less than 13 yuan.