Goodbaby can be called the pride of domestic maternal and infant brands, from the initial OEM for overseas brands to the successful victory of the United States and Europe two major markets, this championship road is quite difficult. In 2010, 2011 and 2013, Goodbaby won the German "Red Dot" Design Award three times.
In the European and American markets, Goodbaby can firmly occupy the top spot in sales, in addition to strong innovation ability, excellent quality is also one of the important factors. Goodbaby has laboratories accredited by SGS, TUV Nord Group and the U.S. Consumer Product Safety Commission, and products certified in this laboratory can directly apply for a warranty certificate in Europe. In addition, Goodbaby has also been invited by the United States, Japan, Germany and other countries to help formulate or revise standards, and the quality is very trustworthy.
However, Goodbaby's performance in the Chinese market is far worse than that in the European and American markets, and domestic consumers are more inclined to buy foreign brands such as Curiosity and Unicharm for maternal and infant products, while Chinese brands do not have an advantage in sales. However, in recent years, the concept of domestic consumption has changed, the new generation of maternal and infant consumption of the main force of more attention to product quality, good baby seized the opportunity to launch nursing products, bathroom products, wet wipes diapers and other products, cotton soft towels are also launched at this stage.
Similar to Depot, Good Baby also bets on the thick texture, made of high-density cotton fiber, which is higher than most cotton towels on the market, and has the blessing of thin and long American cotton, which is elastic and tough. However, it brings the sacrifice of skin-friendly feeling, and many reviews have said that the texture of the good baby cotton towel is slightly hard when it touches the skin, especially when it is on the face, there is an obvious sense of friction. It is recommended to use it with water, the moistened cotton towel is softer than when dry, and it can also be wiped with warm water in autumn and winter, which is more suitable for delicate babies than cold wipes.
The product line of Goodbaby cotton towels is not rich, according to the packaging distinction, including bags, cartons, rolls and portable packs, and the performance is basically the same. Compared with the high-priced cotton era and Debao, the price of each pack of good baby does not exceed 15 yuan, and the roll paper and portable packaging can be bought within 10 yuan.