In Japan, the concept of storage encompasses container-shaped products such as storage boxes, cupboards, and pet cages, and Alice is the leader in the Japanese storage industry, with sales equivalent to the second to fourth place combined. Outside of the Japanese market, Alice also has considerable influence, its market share of plastic molded products ranks first in the world, and it is also a frequent visitor to the top 3 storage boxes on Amazon in the United States.
 
Alice storage box is still based on Japanese transparent style, and on the basis of transparency, it also incorporates rich colors, and the overall tone is light, which is suitable for different home environments.
 
Compared with Tianma, Alice's product line is more diverse, in addition to the drawer series and children's series of two main storage boxes, Alice also has a variety of storage boxes such as lid, car, desktop storage, etc. In terms of product performance, compared with Tianma, Alice's storage box is slightly inferior in design, thickness and load-bearing, but the price is much cheaper, with an average price of 60-80 yuan for a single storage box, covering the needs of different price points and more selectivity.
 
The drawer storage box is the main style of Alice, which is cost-effective, and the price is about half of the Tianma Fits drawer storage box. Compared with Tianma's transparent storage box, the BC drawer storage box reduces the anti-disconnection buckle used to fix the upper and lower boxes, and the thickness of the box is slightly thinner, but it still retains the groove design and drawer anti-falling buckle, and the safety is guaranteed to a certain extent.
 
Children's storage boxes are also a major feature of Elyse, and Alice has developed a variety of styles such as drawers, hippo mouths, lids, and trailers in collaboration with Disney and Hello Kitty. In addition to the variety of styles, Alice's different styles of children's storage boxes tend to be the same color. Take the Hello Kitty model as an example, the main color is basically pink, which is suitable for decorating children's dolls.