Dyson United Kingdom
Dyson became the leader of the UK household vacuum cleaner industry in just four years, and after entering the Chinese market, despite the high price, it still captured a large audience. The success of Dyson vacuum cleaners is based on deep R&D capabilities and insight into user needs, and its high-speed digital motor and long-life battery technology for handheld vacuum cleaners have always been ahead of other brands. Zhongyikang monitoring data shows that in the first half of 2018, Dyson vacuum cleaners ranked fifth in retail sales in China, but retail sales ranked second, and the market performance was very good. The main price range of handheld vacuum cleaners on the market is more than 2000 yuan, and Dyson is an absolutely strong brand in this range. At present, Dyson mainly promotes V7, V8, V10 and the newly launched V11 series in China, with prices ranging from 2,000 yuan to 5,500 yuan. Each Dyson series is available in different versions, with the main difference being the accessories. Taking V10 as an example, in terms of electric main suction heads, the Fluffy version and the Motorhead version are equipped with soft velvet roller tips and direct-drive suction tips respectively, while the Absolute version has both, and the price is 500-1000 yuan higher. Overall, the newer the series, the stronger the suction power of the digital motor carried, and the vacuum cleaner...