List of product brands > Household daily use > Cleaning tools > Toilet cleaner > Ranking of toilet cleaner brands Updated: 2025-02-21

2025 Toilet Cleaner Brand Rankings

[2025 Toilet Cleaner Brand Ranking] Relying on the big data of the whole network, the toilet cleaner brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of toilet cleaners (in no particular order): Clorox, LION, Magic, Mr Muscle, Weiwang, Liangjing, Weinuo, method, Ecover, Frosch, Axe, Green Umbrella, If you are querying what brand of toilet cleaner is good? This ranking list of toilet detergent brands is for your reference only.

TOP.1

Clorox United States

Founded in 1913, Clorox is the first brand of furniture cleaning in the United States, with well-known brands such as Canon, Paisu, and Little Bee, and more than 50% of families in the United States will use Clorox's products, with annual sales of more than $5 billion, and is a well-deserved hegemon in the field of cleaning. Pine-Sol was an independent brand that became a must-have cleaning product in American households after the introduction of pine oil as the main formula of cleaning agents in 1929. Clorox acquires Pasu and begins to extend its product line based on its formulations, offering cleaning products from plain to a variety of fresh scents. At present, the core ingredient of detergents on the market is surfactants, and the cleaning capacity is comparable to that of traditional pine oil, but the cost advantage is significant. Clorox's current pasu products no longer contain pine oil. Paisu series of main compound, multi-purpose concentrated cleaner, through different doses of dilution, suitable for all kinds of hard surface cleaning, such as floors, bathtubs, sinks, kitchens, pet areas, etc., cleaning toilets do not need to be diluted, can be poured directly, easy to use, clean high quality, and effectively save...

1

Score

85

popularity

11303
TOP.2

LION The Lion King Japan

Founded in 1891, Lion King Co., Ltd. is Japan's largest consumer goods company, advanced technology and strict quality control is its biggest selling point, and its business covers a wide range of business, including household cleaning products business accounts for 46% of the company's business, and its cleaning products occupy the top three sales in the Japanese market all year round. Lion Daily Chemical Co., Ltd., a subsidiary of Lion in China, mainly produces and sells Lion oral care products, while furniture cleaning products, such as toilet cleaners, are still produced in Japan. Compared with European and American brands that focus on environmental protection, Lion King Toilet Cleaner adds 1% sulfamic acid, which has better cleaning power and can cope with toilets with dirt deposits for a long time. However, Lion King's active ingredients are still mainly surfactants, and compared with Chinese brands that focus on strong cleaning, their fragrance is light and elegant, and the ingredients are milder, bringing a better experience to the use of toilets. Lion King focuses on the mid-to-high-end market, and the price of 450ml toilet cleaner is about 40 yuan. Lion King LOOK toilet stain remover uses acid and surfactant (alkyl sulfonate) as the main ingredients, acid can effectively remove urine scale, scale, macular and other stains, alkane...

2

Score

84

popularity

8441
TOP.3

Magic Spirit Japan

When it comes to Japanese daily chemical companies, in addition to the Lion King, the most important thing that cannot be ignored is Kao, and the magic spirit is Kao's brand. Founded in 1887, Kao Co., Ltd. is one of Japan's largest manufacturers of consumer goods, with sales of 86 billion yuan in 2017, of which furniture cleaning products accounted for 23%, and is the backbone of Kao. Launched in Taiwan in 1980, Magic Spirit is manufactured and sold based on Japanese R&D technology and formulas. Like the Lion King, Magic Spirit focuses on the mid-to-high-end market, so the product price is higher, 500ml of instant cleaner is about 50 yuan, and the same net content of high-density foam cleaner is about 60 yuan, which is relatively expensive in toilet cleaners. As a well-known brand of furniture cleaners, Magic offers a comprehensive product line that includes kitchen, bathroom, toilet, glass, plumbing, flooring, and dust removal. In addition, the product is subdivided into two series: safe sterilization and strong sterilization, the safe sterilization series has mild ingredients, suitable for people with sensitive skin and odor, and families with newborns can also use it with confidence. Magic Toilet Instant Cleaning...

3

Score

83

popularity

16283
TOP.4

Mr Muscle 威猛先生 United States

Founded in 1886, SC Johnson is a well-known brand of cleaning products, insecticide products and personal care products in the United States, and is on a par with Clorox. Mr. Willmann is the fastest-growing brand under SC Johnson, with its professional and strong cleaning ability and vigorous promotion, it has a high market share and popularity in China, and is the No. 1 household cleaner brand in China. Unlike Japanese brands, SC Johnson understands the market and quickly occupies the market with a price advantage. SC Johnson has taken the Chinese market very seriously and launched Mr. Vermeer's Value Series, which has excellent cleaning performance compared to high-end products, in addition to poor packaging, but at an affordable price, with a 500ml value toilet cleaner at around 10 yuan. In the evaluation of China's "Consumer Reports", Mr. Vermeer's toilet cleaner ranked first overall, with excellent performance in all performance indicators, among which wall performance and safety performance were the most outstanding. Mr. Vermeer's toilet cleaning products are also far more abundant than similar brands, such as toilet gels, toilet cleaners, toilet cleaning blocks and toilet cleaning gels. The main toilet wall descaling has deep net cleaning toilet...

4

Score

82

popularity

16852
TOP.5

King Wei Guangdong

As the big brother of local daily chemical companies, Liby is none other than Liby, which occupies 15.3% of the market share in the home care market. In the Chinese market, Liby's sales in the field of daily chemicals are second only to Procter & Gamble and the same as Unilever. Liby is mainly engaged in cleaning products, and Weiwang is its high-end household cleaning brand, which is the designated cleaning product of Baiyun Airport, and its products cover a series of cleaning products, and it is a first-line brand of domestic household cleaning products. Weiwang has accumulated a good reputation in Chinese families with its backing on Liby, and its products are positioned in the mid-to-high-end market, with 500ml toilet cleaner positioned at about 20 yuan, which is slightly higher in Chinese brands. According to the evaluation of China's "Consumer Reports", Weiwang toilet cleaner has excellent comprehensive performance, second only to Mr. Weimei, ranking first in the evaluation of total acidity, and its performance in safety is also remarkable, and the overall decontamination ability is strong. The product line of Weiwang toilet cleaner is relatively simple, and there are four types of toilet cleaning liquid, namely Xuanbai toilet cleaner, gold 8-effect all-round toilet cleaner, heavy scale toilet cleaner and bright and smooth toilet cleaner, with different fragrance types, Xuanbai is lavender fragrance, gold is floral fragrance、...

5

Score

81

popularity

9323
TOP.6

Bright Guangdong

Liangjing and Willus, Weixin, and Mom are the brothers of a mother's siblings, and jointly belong to Willis Group, which is a large-scale daily chemical enterprise in Guangdong, has set up a number of bases at home and abroad, and is a long-term partner of McDonald's. Willis Group has factories in China and South Korea to jointly produce and sell its products. Among them, in South Korea, there is a Korean version of Limn with baking soda as the main formula, due to imports and different formulas, the price of Korean version of Lumin is higher, 500 ml costs about 30 yuan, and 500 ml of domestic Bright Net is about 10 yuan. There is not much difference in the cleansing power between the two, but the Korean version of the brightening ingredient is relatively mild, which is suitable for users with sensitive skin. In the evaluation of China's "Consumer Reports", the bright and clean toilet cleaner ranked third comprehensively, with excellent wall-mounted performance, but the total acidity and surfactant content of the product are lower than those of Mr. Vermeer and Weiwang, and the cleaning effect is not so good, but due to the low price, it is still worth recommending for families who clean the toilet frequently.

6

Score

81

popularity

8510
TOP.7

Wesno Guangdong

When it comes to China's third-largest daily chemical company, you may not think of Blue Moon, but according to Nielsen data, Blue Moon has sales of 10 billion yuan and a household penetration rate of 46.5%, which is indeed one of the top three local companies, and Weinuo is its brand. According to the data of 2010, its market share of laundry detergent in China is as high as 44%, beating well-known brands such as Liby, Tide and Aomiao. Blue Moon also participated in the drafting of national standards such as "Sanitary Ware Cleaners" and "Antibacterial and Antibacterial Detergents". According to China's Consumer Reports, the wall-mounted performance of Weinuo toilet cleaner is outstanding, ranking first in terms of surfactant content and odor performance. The Weinuo logo uses organic acids, and the amount added to the formula is small, and the effect of removing scale and urine scale is slightly less. The Fragrance Toilet Cleaner is designed with a child-lock bottle cap, which cannot be opened at will after the cap is tightened to prevent children at home from taking it by mistake. This product has excellent sterilization effect, light aroma, 500ml is priced at about 10 yuan, and it is cost-effective. Biye Fresh Toilet Cleaner follows the fragrance formula of toilet cleaning liquid, and the aroma is more pleasant compared with similar products,...

7

Score

80

popularity

11169
TOP.8

method 美專 United States

Procter & Gamble and Unilever have dominated supermarket shelves for decades, and the new generation of daily chemical companies is difficult to compare, in 2000, a cleaning company called Method rose, with the characteristics of natural environmental protection in the daily chemical market to occupy a place, the former first lady of the United States Michelle Obama, Oscar-winning actress Merry Streep and other celebrities are users of Method, is a popular green cleaning trendy brand. In 2012, Ecover, another well-known eco-friendly brand, acquired Method, and the two companies continued to operate as independent brands, although the research and development efforts were united. Originally limited to the U.S. market, Method's popularity was gradually expanded in Europe, Australia, and other countries after merging with Ecover. Toilet cleaners have always given people the impression of being toxic and smelling bad, but Method has environmentally friendly raw materials, fashionable and beautiful packaging, and has put a lot of thought into the fragrance and launched the eucalyptus mint scent, which is outstanding and pleasant compared to other brands, not only pursuing the odor of the toilet, but turning the toilet cleaning that users hate, into a more friendly experience. Method's toilet cleaner uses citric acid as the main ingredient, and the use of inorganic acid...

8

Score

80

popularity

8506
TOP.9

Ecover Belgium

Founded in 1890 as a Belgian company that produces green cleaners, Ecover has become the largest green cleaning company since the acquisition of Method, a well-known eco-friendly cleaning brand, in 2012. Ecover is the only household cleaning brand to have won the United Nations Environment Programme Global 500 Environmental Award, and its products are certified for safety and gentle formulations. Ecover's products are made of plant-based substances, such as rapeseed, palm, coconut oil, etc., with derivatives of minerals such as silicates and lime, which can be naturally decomposed after use, that is, decomposed by sewage treatment plants and sewers, etc., without causing harm to the environment, and are products recommended by environmental activists. The formula of Ecover toilet cleaner is mainly whole plant surfactant, citric acid, xanthan gum. Citric acid has the effect of removing urine scale and scale, and the cleaning ability is not as strong as that of toilet cleaners that use strong acids, but the ingredients are mild and safer to use. Xanthan gum is added to prolong the hanging time on the wall, which effectively enhances the sterilization effect and cleaning efficiency. Most people criticize the pungent taste of traditional toilet cleaners, while Ecover tastes fresh and elegant, with a marine...

9

Score

79

popularity

9884
TOP.10

Frosch Germany

Founded in 1986, Frosch is a national brand in Germany, and its influence in Germany is no less than that of Liby in China, and it has won the Consumer Trusted Brand Award for 15 consecutive years. Frosch's extensive product line includes bathroom cleaning, laundry washing, kitchenware cleaning, personal care, etc., covering all lines of household cleaning. Germany has a strict regulatory regime for chemical products, and Frosch has to look for more environmentally friendly ingredients to replace chemical products, so its products are derived from plants, which are biodegradable. Compared with other toilet cleaners, Frosch does not use chemical additives such as preservatives, flavors, and colorings, and the ingredients are mild and safer. Frosch's products are mainly concentrated in the form of toilet cleaners, which use citric acid as the main ingredient, which has a mild texture and can effectively remove limescale and dirt. The content of surfactants and thickeners is high, and the content of acid is relatively low, which has the effect of sterilization and decontamination while achieving the purpose of environmental protection and safety. There are two types of lemon and lavender to choose from, and it is recommended to buy the toilet at home with a strong smell. Frosch mainly promotes the mid-to-high-end market, and the product pricing...

10

Score

78

popularity

9520
TOP.11

Axe cards Hong Kong

Axe brand cleaning products have accompanied the growth of generations of Hong Kong people, and are well-known in South China, and its dish soap still occupies the first place in sales in Hong Kong. In addition to dish soap, the product range has developed to cover all kinds of cleaning products for kitchens, floors, clothes, and bathrooms. The Axe brand has won the titles of Hong Kong Q-Mark high-quality products, Hong Kong brands, etc., and has won the trust of consumers with high-quality cleaning products. Axe has set up factories and production lines in Hong Kong and Guangzhou, and the formula and technology are almost the same, due to the main dish soap, the variety of toilet cleaning products is very small, and there is only one on sale at present. The Axe brand toilet cleaner takes the cost-effective route, and the price of two 500ml bottles of toilet cleaner is about 25 yuan, which is very cost-effective. Although the price is lower, its cleaning ability is relatively good. Mainly with inorganic acids and surfactants, it can effectively clean stubborn stains such as urine scale, feces, rust, etc., and the aroma is rich when cleaning, but the fragrance effect is not obvious. In addition to cleaning toilets, it can also be used to clean tile surfaces, sinks, floors, bathtubs and showers. ...

11

Score

76

popularity

9411
TOP.12

Green umbrella Beijing

Founded in 1993, Green Umbrella Company is mainly engaged in modern household cleaning products, participated in the drafting of a number of national standards and environmental protection standards, and is the national and industry backbone drafting unit of liquid detergents. Green umbrella products are mainly home cleaning and laundry washing series, and later derived kitchen, bathroom, and personal cleaning series. Strict quality control is the biggest feature of Green Umbrella products, and it is relatively safe to use its products. Green Umbrella Company's product positioning is more popular, 5 bottles of 800ml toilet cleaners online are about 35 yuan, and 20 toilet cleaners are about 45 yuan, which is very cost-effective. There are only three products in the Green Umbrella Toilet Cleaning Series, namely Toilet Cleaner, Powerful Toilet Cleaner and Toilet Cleaner. Hydrochloric acid is responsible for removing the deposition of dirt, surfactant is the most important ingredient in the washing process, a single surfactant is difficult to apply to various washing needs, and the strong toilet cleaning uses different structures of active agents to enhance the effect of sterilization and decontamination. Toilet Cleaner is mainly based on hydrochloric acid and non-ionic penetrant, which has the effect of cleaning and descaling, but the bottle body is equipped with...

12

Score

75

popularity

11664

Brand Included Brand Claim

List of related product brands

Top toilet cleaner brands

1 16852
Mr Muscle 威猛先生

Founded in 1886, SC Johnson is a well-known brand of cleaning products, insecticide products and personal care products in the United States, and is on a par with Clorox. Mr. Wittmann is SC Johnson's fastest-growing brand, with its expertise and power
2 16283
Magic Spirit

When it comes to Japanese daily chemical companies, in addition to the Lion King, the most important thing that cannot be ignored is Kao, and the magic spirit is Kao's brand. Founded in 1887, Kao Co., Ltd. is one of Japan's largest producers of consumer goods, with sales of 86 billion yuan in 2017
3 11664
Green umbrella

Founded in 1993, Green Umbrella Company is mainly engaged in modern household cleaning products, participated in the drafting of a number of national standards and environmental protection standards, and is the national and industry backbone drafting unit of liquid detergents. Green Umbrella products are mainly home cleaning and laundry series
4 11303
Clorox

Founded in 1913, Clorox is the first brand of furniture cleaning in the United States, with well-known brands such as Canon, Paisu, and Little Bee, and more than 50% of families in the United States will use Clorox's products, with annual sales of more than $5 billion, which is well-deserved
5 11169
Wesno

When it comes to China's third-largest daily chemical company, you may not think of Blue Moon, but according to Nielsen data, Blue Moon has sales of 10 billion yuan and a household penetration rate of 46.5%, which is indeed one of the top three local companies, and Weinuo is its brand. The data for 2010 is shown
6 9884
Ecover

Founded in 1890 as a Belgian company that produces green cleaners, Ecover has become the largest green cleaning company since the acquisition of Method, a well-known eco-friendly cleaning brand, in 2012. Ecover is the only one to receive the United Nations Environment Programme
7 9520
Frosch

Founded in 1986, Frosch is a national brand in Germany, and its influence in Germany is no less than that of Liby in China, and it has won the Consumer Trusted Brand Award for 15 consecutive years. Frosch has a wide range of products, including bathroom cleaning, laundry, kitchenware cleaning, and personal care
8 9411
Axe cards

Axe brand cleaning products have accompanied the growth of generations of Hong Kong people, and are well-known in South China, and its dish soap still occupies the first place in sales in Hong Kong. In addition to dish soap, the product range has developed to cover all kinds of cleaning applications in kitchens, floors, clothes, and bathrooms
9 9323
King Wei

As the big brother of local daily chemical companies, Liby is none other than Liby, which occupies 15.3% of the market share in the home care market. In the Chinese market, Liby's sales in the field of daily chemicals are second only to Procter & Gamble and the same as Unilever. Liby mainly focuses on detergents, and Weiwang is its subsidiary
10 8510
Bright

Liangjing and Willus, Weixin, and Mom are the brothers of the same mother, and jointly belong to the Willis Group, which is a large-scale daily chemical enterprise in Guangdong, has set up a number of bases at home and abroad, is a long-term partner of McDonald's, and has a very bright performance on the e-commerce platform
11 8506
method 美專

Procter & Gamble and Unilever have dominated supermarket shelves for decades, and the new generation of daily chemical companies is difficult to compare, and in 2000, a cleaning company called Method rose to occupy a place in the daily chemical market with its natural and environmentally friendly characteristics, and the former United States No. 1
12 8441
LION The Lion King

Founded in 1891, Lion Co., Ltd. is Japan's largest consumer goods company, advanced technology and strict quality control is its biggest selling point, and its business covers a wide range of business, of which the household cleaning products business accounts for 46% of the company's business, and its cleaning products account for all year round

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2025 Toilet Cleaner Brand Rankings

Clorox United States

LION The Lion King Japan

Magic Spirit Japan

Mr Muscle 威猛先生 United States

King Wei Guangdong

Bright Guangdong

Wesno Guangdong

method 美專 United States

Ecover Belgium

Frosch Germany

Axe cards Hong Kong

Green umbrella Beijing

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