List of product brands > Household daily use > Cleaning tools > Dish soap > Dish soap brand rankings Updated: 2025-02-21

2025 Dish Detergent Brand Rankings

【2025 Detergent Brand Ranking】Relying on the big data of the whole network, the detergent brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of detergent (in no particular order): FAIRY, Dawn, Early, LION Lion, Cucute, Morning Fresh, Frosch, Axe, Liby, Mama Yixuan, White Cat, if you are querying what brand of dish soap is good? This list of dish soap brands is for your reference only.

TOP.1

FAIRY United Kingdom

Recommended series: Fairy original, Fairy Cleancare, Fairy Cleanfresh, Fairy Antibacterial Fairy dish soap enjoys an absolute hegemony in Europe, with a market share of more than 60%, more than 50 years of sales time and classic green packaging, making Fairy not only synonymous with dish soap, but also a popular entertainment label in the BBC British drama Life on Mars and other film and television works. The perfect balance between detergency and mildness is Fairy's forte, which has been unanimously recognized by Hong Kong CHOICE magazine and German ko-test. Several of its products are made with 15%-20% anionic surfactant and 5%-10% zwitterionic surfactant, which can still exert excellent cleaning power in hard water, and can deal with fruit and vegetables, baby products and plates, and even the hard surface of the kitchen with oil. And all of its products have a pH value of 7 and are neutral in acid and alkali, so even if they are not hand care series, they are extremely gentle on the skin of the hands. Fairy is a concentrated formula that washes a pool of dishes with just a few drops. Ori...

1

Score

86

popularity

13675
TOP.2

Dawn United States

Recommended series: Dawn Platinum, Dawn Ultra, Dawn Pure Essentials, Dawn Escapes, Dawn Gentle clean, Dawn Antibacterial Europe was captured by Fairy, and North America was won by Dawn, who is also a brother of Procter & Gamble, won the first market share. When International Bird Rescue rescues life-threatening birds from an oil spill, the detergent they use is low-concentration Dawn dish soap. In addition to its excellent oil-relieving properties, Dawn is gentle and almost indistinguishable from Fairy. The Dawn series has six product lines, and when it comes to efficient decontamination, the Platinum is five times higher than the classic Ultra. It uses two kinds of SLS anion surfactant combined with zwitterionic surfactant, and it will be the most effective assistant when the tableware has accumulated for more than 48 hours and has not been washed, and the grease has solidified. Oily clothes, stainless-steel appliances stained with fingerprints and stains, greasy cabinets, microwave ovens, stovetops and sinks, and even wheels and tires filled with grit, dirt and dust are all within Platinum's reach. Pure Essentials ranks second to Platinum in terms of cleaning efficiency and is on par with Ultra...

2

Score

85

popularity

7277
TOP.3

Early Germany

Recommended series: Early Ultra, Power Gel, Early sensitive, Early Pro Nature Sensitive Early from Henkel is the best-selling dish soap on the German market, almost on a three-legged basis with Fairy and Dawn, and it is not inferior to the two giants of the P&G family in terms of cleaning efficiency and gentleness. In its early days, Early helped oil-contaminated birds clean up their oil propaganda products, and still serves the German oil spill today. Of the 26 types of dish soaps available on the German market at Stiftung Warentest, only Early's Kraft Gel Ultra received a very good rating in terms of cleanliness and durability, and ko-test also labeled this dish soap as satisfactory. Kraft Gel Ultra is truly Early's most revolutionary product, formulated with active enzymes to remove stubborn oil stains, cemented starch residue and burnt residue without repeated brushing. Power Gel has the same formula as the Ultra version, but with four more fragrances, mostly tropical fruity and intense. Early has an official flagship store in China, the above two 750ml prices are 39 yuan, and the combination is 33 yuan each, even...

3

Score

85

popularity

11256
TOP.4

LION The Lion King Japan

Recommended series: Magica Sterilization Series, Magica Quick Drying, Magica Foam Version, Charmy V Quick, V Quick Mild, Mama Lemon Lion King is one of the largest consumer goods companies in Japan, and thanks to advanced technology and strict quality control, Lion King's products have always been highly trusted. CHARMY is the mid-to-high-end dish soap series of Lion King, and Mama Lemon covers the middle and low-tier customers, but Japanese dish soap is still not effective enough in the decontamination efficiency of stubborn stains. Magica is the backbone of CHARMY, and it is in the middle of the game with Cucute, and it is also the two competitors in the Japanese market that are very similar in terms of product power, but Cucute has a slightly richer fragrance. The quick-drying formula is a series unique to Lion, which is suitable for scenes where there is no space or time to filter the dishes, eliminating the need to wipe again after washing, speeding up the flow efficiency, and not prone to limescale. In the case of non-heavy oil stains, you can also choose the foam version of Magica, in...

4

Score

84

popularity

13675
TOP.5

Cucute Japan

Recommended series: Cucute Classic, Cucute Sterilization Series, Cucute Chamomile, Cucute Foam Spray Kao, who is famous for diapers, is by no means more than that. Kao Co., Ltd. is one of Japan's largest manufacturers of consumer goods, and Cucute, Kao's number one dish soap brand, leads the market with a market share of 33%. Cucute has the common problem of Japanese dish soap, which is slightly weaker in terms of detergent power, and may be a little weak for stubborn dirt, but it is enough for daily dish cleaning, and with enough elegant and fresh fragrance, as well as a solid and dense foam, the washing experience is unparalleled. The classic model is composed of a variety of strong and weak anion surfactants and APG surfactants to enhance hard water resistance and mildness. Available in a variety of fruity flavors, the foam is firm and creamy, and the touch is silky, making it a pleasure to clean dishes stained with vegetables and fruits. The sterilization series adds citric acid to the classic model for antibacterial disinfection, and at the same time accelerates the efficiency of disintegrating oil stains. The mildest chamomile does not contain anionic surfactant, mainly APG surfactant, although it cannot clean up heavy oil stains, but it is relatively ...

5

Score

83

popularity

7188
TOP.6

Morning Fresh Australia

Recommended series: MORNING FRESH Ultimate, MORNING FRESH original MORNING FRESH is the first in sales in the Australian market, the products are low foam and easy to bleach, they are all anionic and zwitterionic surfactant compounds, the decontamination efficiency is acceptable, but the fragrance is more sloppy, especially the lemon flavor will be slightly pungent, which is an obvious deduction for consumers who pursue washing experience. Ultimate has the strongest detergency, its formula adds enzymes, consistent with Early's master technology, dishes can disintegrate compacted meal residues and stubborn oil stains within a few minutes of soaking, but the surface ratio and process are not as mature as Early, and the overall decontamination efficiency is slightly weaker than Early, but in the case of cooking disasters such as burning, MORNING FRESH can also solve it, with 400ml per bottle and priced at about 25 yuan. The original series of products have the most specifications and flavors, the original and lemon flavors are the best-selling, the jasmine flavor is not unpleasant, 400ml diluted can wash 4000 dishes, and restaurants with a large number of dishes washing needs also have a large capacity of 5L optional. MORNING FRESH is a concentrated product, which needs to be diluted with water, soaked and rinsed, or dried with paper and rags.

6

Score

80

popularity

12802
TOP.7

Frosch Germany

Recommended series: Frosch Classic Lemon, Frosch Classic Aloe Vera, Frosch Classic Pomegranate, Frosch Vitamin Sensitive, Frosch Baby Edition Frosch is a household name in Germany as much as Liby in China, and has been continuously awarded the Readers Digest Most Trusted Brand for many years. In line with European and American brands, Frosch is also a concentrated product, and the product segmentation caters to all kinds of people, and there is also a special dish soap for babies. However, in Consumer Reports, the total active ingredient content of some Frosch models is lower than the recommended standard, and the nominal concentration is not concentrated, so the daily consumption is larger and the cost is higher, so it is recommended to purchase it during the event. The Lemon, Aloe Vera and Pomegranate collections are all Frosch classics, with an anionic surfactant blend of amphoteric and non-ionic surfactants for the cleaning needs of everyday households. The blue soda model is Frosch's strongest detergency product, the anion surface activity ratio is doubled compared with the previous one, and baking soda is added to increase the cleaning power, which is very effective in dealing with heavy Chinese oil stains, but this antiseptic system is more irritating, and the consumption of sensitive hand skin...

7

Score

77

popularity

18797
TOP.8

Axe cards Hong Kong

Recommended series: Axe brand classic, axe brand concentrated type Founded in 1969, Axe brand dish soap is almost a sentimental product that grew up with this generation of Hong Kong people, and still occupies the first place in the retail share of Hong Kong dish soap. If you are not accustomed to the use of concentrated dish soap, and you like to squeeze two pumps into a sponge when washing dishes, then Axe brand dish soap is the best choice, and its cleaning efficiency can crown domestic brands. The best-selling dish soaps of the Axe brand are yellow bottle and green bottle dish soap, which are lemon and jasmine respectively, which have a rich aroma when washed, the foam is easy to rinse, and there is no obvious odor residue on the plate after washing. Axe brand has a good removal power for Chinese-style heavy oil stains, and the pH value is close to neutral, and at the same time, vitamin E is added, and hands will not be dry and itchy after washing. This model is also available in grapefruit, aloe vera, bamboo salt and lavender, and the 1.18kg large-capacity package is only about 13 yuan. Axe has launched a concentrated lemon-scented dish soap, the active ingredient concentration is 3 times that of the classic model, 1-3 drops can be mixed with a pool of water for washing, in addition to stubborn oil stains, this dish soap is also for the lingering fishy smell...

8

Score

77

popularity

15511
TOP.9

Liby Guangdong

Recommended series: Liby hand guard, Liby fruit vinegar, Liby lemon dish soap, Liby platinum quat dish soap, Liby mineral salt dish soap, Liby tea seed dish soap, Liby ginger dish soap, Liby red grapefruit dish soap Liby is one of the most popular daily chemical brands, which occupies 41.4% share in the domestic dish soap market, and has an overwhelming advantage with many brands behind it, you may not think it is the best, but you can't have used it. In recent years, Liby has tried to subvert the image of cheap and low-grade products in the past, innovated in packaging and flavoring, replaced all mid-range products with transparent bottles, broke the traditional lemon smell, added mineral salt, tea seeds, ginger, red grapefruit and other more refreshing flavors, and added vitamin E to the formula of tea seeds and lime, so that hands would not feel dry after washing. However, in terms of the main surface work, the new packaging products are almost the same as the traditional yellow bottle dish soap, and the detergency is similar, and even the price is still close to the people, with 1kg floating at about 10 yuan. Fruit vinegar dish soap is surprising, it is the first product of Liby without anion surfactant,...

9

Score

75

popularity

13212
TOP.10

Mom's choice Guangdong

Recommended series: tableware, fruits and vegetables Mom Yixuan is a sibling brother of Willows, and is currently focusing on the southern market. Its dish soap products are based on corn polysaccharide AG ingredient, which is milder than ordinary anionic surface activity-based public dish soap, and hands will not be dry and tight when washing, but they are helpless when encountering heavy oil stains in Chinese restaurants, and the cleaning efficiency is low. At present, there are two excellent detergent tableware and vegetable and fruit clean, the former is also divided into the mainland version and the Hong Kong version, the difference is that the Hong Kong version has a higher active substance content and a relatively better decontamination efficiency. Fruit & Vegetable Net can only be used as a fruit and vegetable cleaning product, and cannot fight against grease stains in meals. Mother's choice is a concentrated formula, which needs to be diluted with 800 times water and then cleaned the dishes. The net mainland version of tableware 800g is priced at about 12 yuan, and the Hong Kong version is about 18 yuan-20 yuan. ...

10

Score

73

popularity

8955
TOP.11

White cat Shanghai

Recommended series: rice washing detergent, high-efficiency degreasing detergent, Youbeijing White Cat is one of the representatives of classic old dish soap, and has provided professional cleaning products and tools for the Shanghai World Expo. Compared with Liby's innovation of changing soup without changing dressing, WhiteCat has more optional series and is more targeted, but according to the evaluation of Consumer Reports, the cleaning ability of WhiteCat is slightly weaker. White Cat Rice Washing Detergent adds alkaloids and amino acids to the surface activity, taking into account the degreasing power and mildness, the foam is light and easy to rinse, and the fragrance becomes a light rice fragrance, and the price of 1.7kg is about 15 yuan. The high-efficiency degreasing model has a higher anion surface activity content, and the decontamination efficiency is improved, but the hands may be tight and dry after washing, and the price of 2kg is 17 yuan. The Superior Net series is mainly zwitterionic surfactant, does not contain anion surfactant, and is more milder in nature, but the degreasing power is slightly weaker, which is suitable for removing light stains, because of the addition of vitamin E, with mild survidate and weak acidic pH, it is very suitable for sensitive skin. This is a white cat series of consumer upgrade products, but the price of 1.008kg is 10 yuan, which is also very close to the people. ...

11

Score

72

popularity

16429

Brand Included Brand Claim

List of related product brands

Top dish soap brands

1 18797
Frosch

Recommended series: Frosch Classic Lemon, Frosch Classic Aloe Vera, Frosch Classic Pomegranate, Frosch Vitamin Sensitive, Frosch Baby Edition Frosch is a household name in Germany as Liby in China, and has won the Readers Digest Most Tru for many years
2 16429
White cat

Recommended series: rice washing detergent, high-efficiency degreasing detergent, Youbeijing White Cat is one of the representatives of classic old dish soap, and has provided professional cleaning products and tools for the Shanghai World Expo. Compared with the innovation of Liby soup without changing medicine, there are more optional series of white cats.
3 15511
Axe cards

Recommended series: Axe brand classic, axe brand concentrated type Founded in 1969, Axe brand dish soap is almost a sentimental product that grew up with this generation of Hong Kong people, and still occupies the first place in the retail share of Hong Kong dish soap. If you are not used to concentrated dish soap
4 13675
FAIRY

Recommended series: Fairy original, Fairy Cleancare, Fairy Cleanfresh, Fairy Antibacterial Fairy Dish soap enjoys an absolute hegemony in Europe, with a market share of more than 60%, more than 50 years of sales time and classic green packaging, making Fairy more than just dish soap
5 13675
LION The Lion King

Recommended series: Magica Sterilization Series, Magica Quick Drying, Magica Foam Version, Charmy V Quick, V Quick Mild, Mama Lemon Lion King is one of the largest consumer goods companies in Japan, thanks to advanced technology and strict quality control, Lion King has always produced products
6 13212
Liby

Recommended series: Liby hand guard, Liby vinegar, Liby lemon dish soap, Liby platinum orange dish soap, Liby mineral salt dish soap, Liby tea seed dish soap, Liby ginger dish soap, Liby red grapefruit dish soap Liby is one of the most popular daily chemical brands.
7 12802
Morning Fresh

Recommended series: MORNING FRESH Ultimate, MORNING FRESH original MORNING FRESH has the first sales volume in the Australian market, the products are low foam and easy to bleach, they are all anionic and zwitterionic surface activity compounds, the decontamination efficiency is acceptable, but the fragrance is more sloppy, especially the lemon flavor
8 11256
Early

Recommended series: Early Ultra, Power Gel, Early sensitive, Early Pro Nature Sensitive Early from Henkel is the best-selling dish soap on the German market, almost on a three-legged basis with Fairy and Dawn, and it is completely equal in terms of cleaning efficiency and gentleness
9 8955
Mom's choice

Recommended series: tableware, fruits and vegetables Mom Yixuan is a sibling brother of Willows, and is currently focusing on the southern market. Its dish soap products are based on corn polysaccharide AG ingredients, which are more gentle than ordinary anionic surviving public dish soaps
10 7277
Dawn

Recommended series: Dawn Platinum, Dawn Ultra, Dawn Pure Essentials, Dawn Escapes, Dawn Gentle clean, Dawn Antibacterial Europe was captured by Fairy, and North America was won by Dawn, who is also a brother of Procter & Gamble, won the first market share. Bird International Rescue Group
11 7188
Cucute

Recommended series: Cucute Classic, Cucute Sterilization Series, Cucute Chamomile, Cucute Foam Spray Kao, who is famous for diapers, is by no means more than that. Kao Co., Ltd. is one of Japan's largest producers of consumer goods

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2025 Dish Detergent Brand Rankings

FAIRY United Kingdom

Dawn United States

Early Germany

LION The Lion King Japan

Cucute Japan

Morning Fresh Australia

Frosch Germany

Axe cards Hong Kong

Liby Guangdong

Mom's choice Guangdong

White cat Shanghai

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