Tenma is synonymous with high-end storage boxes in Japan and is loved by Japanese housewives. In the Japanese domestic market, the Fits series of drawer storage boxes produced by Tenma have sold more than 70 million units, ranking among the top in the market share, and have become a product that almost every family will have.
 
When it comes to Japanese brands, we usually have the impression of being "sophisticated and niche", and Tenma is not niche. Tianma entered the Chinese market in 1993 and has strong local channel capabilities, and in the FMCG survey of Shanghai and surrounding offline markets, Tianma storage boxes won the first and second place in sales in 2017 and 2018 (mid-term) respectively.
 
The transparent material of the Tenma storage box is very recognizable, which is related to the Japanese lifestyle. Japan is a typical urban densely populated country, and in order to increase the use of indoor space, Japanese people have long had the habit of storing things. Different from the domestic storage box generally used as a "storage box", the Japanese-style storage box focuses on a higher frequency of "storage" and "picking", the drawer structure is relatively mainstream, and the transparent design can also make it easier to find storage items.
 
Tianma has strengthened the lid, bottom and wall of the storage box to varying degrees, and the quality is reliable, such as its thickened Laux series, the "bones" are quite strong, and the wall thickness is up to 3mm, which is thicker than the common 2mm on the market. However, for a brand like Tianma, high quality is not the main point, and Tianma is more recognizable in design. Tianma's storage box not only has a minimalist style, but also reveals the humanization of details everywhere, such as the "simple and practical" design such as partitions, moisture-proof bags, and upper and lower handles.
 
The Fits series drawer-type storage box is Tianma's signature product, and its workmanship and design are among the best in the industry. The Fits storage box is in the shape of a transparent drawer, in addition to the embedded stiffeners at the bottom of the box, the front frame is specially reinforced, and the multi-layer stacking will not be deformed. Its anti-release buckle can fix the upper and lower boxes at the same time, avoiding the danger of weightless forward tilting when the drawer is opened.
 
The Fit series is divided into made in Japan and made in China, and is produced using a unified technical standard, although the price of made in Japan is slightly more expensive. The depth of the storage box made in Japan is 53cm, and the depth of the domestic wardrobe is generally 55-60cm, and there is no problem with compatibility. The storage boxes made in China are more in size, wide and narrow are available, which can be freely combined according to the size of the wardrobe, and the space utilization rate is large.
 
Because of the large mouth that resembles a hippopotamus, the PRX series, also known as the hippopotamus mouth series, is another design example of the Pegasus. The hippopotamus mouth series is divided into two types: clamshell type and drawer type, and the clamshell type adopts the "back" door design, which is in line with people's habit of seeing things when standing, and it is more convenient to find items. The drawer type is designed with upper and lower double handles, which can be used when things are placed on the upper floors of the wardrobe, and can be converted to use the upper handles when placed on the lower floors, which is convenient for access. It should be noted that 4 wheels can be added to the bottom of the Hippo Mouth series, and its wheels are different from other brands, not only using universal wheel design, but also with a brake function, but they need to be purchased separately.
 
Tianma's storage boxes are generally sold in the form of individual packs, and the price is usually more than 100 yuan. In addition to the drawer series and the hippo mouth series, Tianma also provides a traditional lid storage box, the cover storage box is relatively strong, but the price is not cheap, if it is simply used to store sundries, the cost performance is not as good as the domestic cover storage box.