From a small furniture store in Hokkaido to today's "King of Japanese Furniture", Nitori has been recognized for excellent product safety measures for many years for its high-quality products and affordable prices, and once occupied the first place in the Japanese furniture and home furnishing market share, and as of fiscal year 2017, the company's operating income and net profit have achieved rapid growth for 29 consecutive years, even household names such as IKEA and MUJI are unmatched.
 
In addition to 40S cotton fabric products, there are also blended products of cotton fiber and polyester, lyocell fiber (Tencel) and linen, with a fabric density of between 200-300, moderate softness, and the overall bias is light and breathable, which is very suitable for use in summer.
 
In terms of weaving process, in addition to woven products, there are also four-piece sets of knitted cotton, which use knitting needles to form loops of yarn, and then string the loops with each other to form fabrics, which have good extensibility and elasticity, and feel softer. After being treated by many special washing processes, the surface luster of the fabric is softer, and at the same time, it has the advantage of not being easy to deform after washing, and the double-layer gauze textile is more comfortable and breathable. The four-piece set of knitted cotton also adopts the color spinning process, the raw materials are dyed first and then spun and then woven, with soft color, high color fastness, with stripes or small flowers, showing a simple and fresh Japanese style.
 
At present, Nitori has 27 physical stores in China, as well as online sales channels, so the design of the four-piece bed set takes into account the actual situation in China, and the bed sheet style is a traditional right-angle bed sheet, which is different from the fitted sheet models sold in the Japanese market, but it is relatively difficult to distinguish the position of the head and foot of the bed. In addition, most of the kits sold in Japan are three- or five-piece sets, which are different from those in Japan. In terms of price, the price of products sold in Japan is about 2,000 yen (about 122.55 yuan), while the price of domestic four-piece sets is slightly higher, between 200-400 yuan, and the overall cost performance is higher.