ÄNGSLILJA, TOVSIPPA, DVA, PUDERVIVA
DVALA, ULLVIDE, PUDERVIVA
IKEA has already become the world's largest furniture and home furnishing brand, with a market share of 6.0% (second), 14.2% (first) and 9.9% (first) in major European countries in the United Kingdom, France and Germany, respectively. Its performance in the Chinese market is also excellent, with an average sales growth of more than 20% from 2010 to 2014, and the market share of bedding in the past seven years is about 1.0%, second only to Luolai, Fuanna and Mercury Home Textiles, becoming the most popular foreign home furnishing brand among domestic consumers.
At IKEA, we've always been eco-friendly, and the cotton and linen used in the bed kit are sustainably sourced, without the use of fluorescent brighteners or chlorinated bleaching, so the kits are mostly plain basics, with stripes and prints. Compared to most of the four-piece sets on the market, which use the printing process, IKEA pays more attention to the safety of the materials used.
Although IKEA fabrics are safer, they are average in terms of fabric density, with 150-200 fabrics being thinner and lighter, making them more suitable for use in hot weather, especially the flax fibres that absorb and drain moisture to keep you at a constant temperature throughout the night. IF YOU'RE LOOKING FOR SOMETHING MORE COMFORTABLE, THE COTTON-SATEEN PRODUCTS NATTJASMIN AND VÄNSKAPLIG VAN KALI ARE GOOD CHOICES, AS THEY ARE WOVEN FROM COTTON PLUS LYOCELL FIBRES FOR A SOFT TEXTURE AND A UNIQUE SHEEN.
Although the bedding of foreign brands is different from domestic in terms of style and usage habits, it is basically sold in the form of a four-piece set, while IKEA only sells pillowcases and quilt covers as kits, and many kits are only equipped with one pillowcase, and the sheets are sold separately. The price of pillowcase and quilt cover kits ranges from 149-599 yuan, and the price of bed sheets (mattress covers) is mostly within 100 yuan, which is affordable. At present, IKEA has started trial operation of the online store on its official website, covering 149 cities across the country, which is convenient for online purchase.