Today, when buying Sheridan products, the logo that catches your eye is "SHERIDAN Est 1967", but in fact, the brand's founder started making bed textiles back in 1939. In 1946, it cooperated with famous Australian artists William Dobell and Margaret Preston to bring art into the home through textile innovation, and gradually developed into one of the most popular bed home textile brands among Australian consumers. In addition, Sheridan is also a supplier of bedding to Qantas and has been a supplier of towel products for the Australian Open for three consecutive years.
Sheridan entered the Chinese home textile market earlier, and since 2004, it has reached a cooperative relationship with Luolai, one of the domestic home textile brand giants, and Luolai has become Sheridan's only agent in China. Because of the difference in bedding habits at home and abroad, Sheridan's four-piece set sold in China includes a duvet cover, which can be used on both sides, and the bed sheet is also a fabric that is directly laid on the mattress, rather than the elastic band sheet usually used abroad. Although there are different types of products at home and abroad, they are all produced in China, so there is no "Made in Australia" in the Sheridan four-piece set.
The four-piece sets sold in the two places are not only different in terms of kit types, but also in terms of materials. The fabrics of the products in the two places are mainly high-quality cotton, and the products have low pilling rate and shrinkage rate. However, Australian local products are more abundant in cotton fibres, including the 500tc Egyptian Blend Sheet Set made from Egyptian long-staple cotton. Egyptian long-staple cotton is tough and has a silky sheen, making it one of the best choices for soft, breathable bedding. There's also a four-piece blend of lyocell and cotton, which is not only comfortable and soft, but also stiff, drapey and absorbent, and has excellent antibacterial, mildew and wrinkle resistance, and is easy to care for, but unfortunately this product is only available in Australia.
The density of the fabric and the weaving process jointly affect the comfort of the four-piece set, which is obviously different in the products sold in the two places, the number of domestic fabrics is 60, the density is between 200-300, it is already a "high count and high density" bed four-piece set, softness and skin-friendly performance is better. The fabric density of local products in Australia is concentrated in 300-500, and the maximum can reach 1200. However, the highest fabric density is not the best performance, generally speaking, satin craft fabrics with 300-500 fabric density can achieve the best use experience.
In the design of the four-piece bed set, Sheridan is good at capturing the unique qualities of Australia, such as saturated colors, Australian native flora and fauna, and characteristic patterns, and integrates characteristic elements into the product through the artistic method of hand-drawing, which is especially evident in the products sold in China.
Sheridan has online purchase channels in China, which is convenient to buy, but the price range ranges from 900-6000 yuan, which is much higher than the local price of 160-300 Australian dollars (about 800-1500 yuan) in Australia, which is more suitable for people with a budget.