The rapid development of the e-commerce industry has brought a lot of impact to the traditional home textile industry in the sales channels, so many home textile brands have turned to online development. Since 2012, the online business development of the home textile industry has begun to grow by leaps and bounds, and LOVO has also won the sales champion of Tmall Double 11 home textile category for six consecutive years since this year, and in 2017, it was shortlisted for the CCTV China Brand List as an independent e-commerce home textile brand.
 
In addition to the 40S cotton fabric spun from general upland cotton, there are also Egyptian long-staple cotton and Pima cotton with longer cotton fibers, which are made of satin weaving process, with a fabric density of 300-700, and the finished fabric is softer and shiny. However, the wear resistance of satin craft products is poor, and it is easy to scratch and fluff, so it is necessary to pay more attention in daily use and maintenance, and try to avoid contact with sharp objects.
 
For different seasons, LOVO also launched corresponding four-piece sets, such as lyocell (Tencel) fiber made of softwood pulp, smooth and refreshing, easy to care for; Silk is soft, hygroscopic and breathable, and is suitable for use in hot weather. The four-piece set, which is used by a sander to produce short fluff on the surface of the fabric, is warmer and is best used in autumn and winter.
 
Unlike Luolai Home Textiles, which is positioned in the mid-to-high-end market and takes the European elegant style, LOVO is positioned as a mass fashion and takes the 80s and 90s as the main audience, so the four-piece style tends to be simple and generous, and there are more clear colors and geometric patterns. The four-piece set of tencel and silk mostly uses jacquard technology, and the European pattern highlights the luxurious atmosphere. In terms of selling price, the price of ordinary cotton and tencel four-piece sets is about 500-800 yuan, and the price of long-staple cotton and silk products is the highest, ranging from 2000-4000 yuan, which is more suitable for people with a budget.