Recommended models: fragrance-free steam eye mask, lavender scented steam eye mask
 
Founded in 2015, Mulin is the first medical institution in China to be listed on the IPO, the eye health service brand of Aier Eye Hospital Group. By establishing a cloud service platform, the Mulin APP provides online service content, and opens a large number of offline experience stores, Mulin is committed to realizing the seamless connection of online and offline services. As of January 2018, the platform has 10 million APP download users, and more than 600,000 people use its services, leading the ophthalmology Internet market in terms of user coverage.
 
Mulin only launched the steam eye mask product in 2017, but as the only cutting-edge brand with a professional background in ophthalmology in the industry, the production of the steam eye mask is still good. Its steam eye mask products can be divided into three categories: general fragrance best-selling series, encounter series, and fresh fragrance-free hospital exclusive edition. There are 4 kinds of general fragrance series: no fragrance, lavender, chamomile and ylang-ylang, while the steam eye mask of the encounter series has a variety of special fragrance types such as begonia flower fragrance and lychee fruit fragrance.
 
In addition to following the mainstream steam eye mask brands in terms of fragrance design, in terms of the core index of the heating material shape of the steam eye mask, the company also aligns with the mainstream brands, making iron powder, water and activated carbon and other materials into flakes to make the heat of the steam eye mask more uniform and safe, and the heating temperature of about 41 degrees Celsius can be maintained for about 20-30 minutes.
 
The brand awareness of the Mulin Steam Eye Mask is not very high, and it does not have a very clear competitive advantage in terms of price. The average price of a single piece of the general fragrance series is also close to 6 yuan, and the price is no different from that of brands such as Kao and Zhenzhiming, while the price of the 10-piece hospital-only version of the steam eye mask is 99 yuan, but the material and fragrance are not much different from other products of the brand.