Moroccan Oil was the first brand to introduce Argan Oil (aka Argan Kernel Oil) to hair and body care, and it has been the backstage star of fashion magazines, Oscars, Grammys, Golden Globes, and MTV Awards, with celebrities such as Jennifer Lopez and Scarlett Johansson among its users.
Argan, a tree that grows in Israel, grinds its kernels to extract the oil, filters it for use in food, and also acts as a moisturizer for the face and hair. Moroccan oils have been used as a basis to develop a range of hair and body care products. As soon as it was launched, it became popular in North America. According to market research by Mintel and NPD Group, 29 products featuring argan oil were launched in the U.S. market in 2008, which grew to 588 in 2012, and sales of argan oil products more than doubled in the same year.
Today, Moroccan oil produces not only hair care products but also hair care tools such as hair brushes, hair clips, and hair dryers. There are not many models of Moroccan oil hair combs, a total of 14 models, divided into three series: Boar Bristle, Ceramic ceramic, and Comb flat comb. Among them, the Ceramic series is the most distinctive.
The Ceramic series is ceramic and also has a negative ion coating. The ceramic is resistant to high temperatures, so that the heat can be evenly distributed when blowing, and the negative ion coating makes the hair brush do not need to use batteries like the Philips negative ion comb, and it also has a destatic effect. There are two types of combs: Paddle Brush and Round Brush. The large board comb, also known as the paddle comb, is suitable for almost all hair textures, it can comb the hair smoothly without frizz, with an air cushion and the effect of massaging the scalp. The roller comb is suitable for creating curls, and there are four types of roller diameters of 2.5cm, 3.5cm, 4.5cm and 5.5cm, which can be used with blowing to achieve different sizes of curl effect.
The Ceramic series also has a casual design that pulls out the small orange tip at the bottom of the comb to easily clean up hair loss stuck in the comb, but the comb is large and not portable, making it suitable for home use. The brand has been deployed in the Chinese market, and it can be easily purchased on major electronic commodity stations, with a reference price of 200 yuan to 250 yuan.