Miaojie's wide and deep offline channels make it all over the large, medium and small supermarkets in China. Not only is the fresh-keeping food film the most recognized in the minds of consumers, but its mops, rags and other household products are often ranked first in sales in major stores. However, the reputation of the household sub-category is very dependent on product promotion, and it cannot really enter the hearts of consumers, so in recent years, Miaojie has interacted with consumers in offline hypermarkets, and used live broadcast and "Late Night Canteen" to implant traffic play online, which has brought rapid growth to Miaojie's sales and improved Miaojie's favorability in the hearts of consumers.
 
In 2005, the "carcinogenic plastic wrap" incident was related to the plasticizer added to the raw material of plastic wrap PVC. In fact, plasticizers are also legal additives, but in the case of improper preservation, the plasticizers in PVC plastic wrap will release harmful substances, which has a certain risk of carcinogenicity, so the plastic wrap of PVC material is the most questioned. However, almost all the raw materials for plastic wrap sold by various brands do not use PVC, and turn to PE or PVDC materials, which do not need to add plasticizers and are safer.
 
Just the small kitchen thing of plastic wrap is difficult for large household companies to produce in multiple dimensions. Miaojie not only starts from raw materials, but also has packaging designs such as fixing the film body and preventing the plastic wrap from rolling back, so as to change the use experience of the plastic wrap and make it more convenient to operate.
 
In terms of material and product richness, Miaojie has three raw materials: PE, PVDC, PMP, as well as sawtooth packaging and dot break design. Miaojie currently has five products on sale, PE cling film, PE knife-free tearing cling film, high-freshness cling film, Miaojie skillfully tearing cling film, and Miaojie high-temperature cling film, each of which is worth recommending.
 
If you want to put it into the microwave oven to heat, Miaojie high-temperature cling film is the best choice, jointly developed with Japan's Riken Kogyo and Mitsui Chemical, PMP material, air permeability and toughness are very good, the common microwave oven cling film on the market is resistant to high temperature in 100 °C-140 °C, and Miaojie high-temperature cling film can withstand 180 °C high temperature, is the most heat-resistant cling film on the market, microwave use safety is the highest, 30cm*20m price is 29.9 yuan. Compared with the same high-temperature resistant PVDC material, PMP has better high-temperature resistance, but the performance of PVDC cling film can fully meet daily needs, and PMP appears to be a bit overperformed.
 
Miaojie has two types of PE plastic wrap, Miaojie PE cling film material is independently developed by Miaojie, with many specifications, the most economical, good short-term preservation effect, especially suitable for refrigerator preservation. The PE material of high-freshness cling film is imported from Europe, and the freshness performance and sense of use are better than that of ordinary PE cling film.
 
From the point of view of design ingenuity, Miaojie skillfully tearing and Miaojie knife-free tearing cling film are very convenient, skillfully tearing is neat and neat, and the sense of operation is better, 30cm*20m sells for 19.9 yuan. Knife-free tearing cling film is a point break design, easy to tear, no sawtooth is not easy to cut, whether it is economical or boxed is easy to operate, but the length is limited, it is difficult to meet all the utensils used in preservation, the price is cheaper, 30cm*30m*2 price is 27.8 yuan. From the material point of view, the skillful tearing is better than the knife-free tearing, Miaojie skillful tearing cling film is jointly developed by Miaojie and Kureha Co., Ltd. of Japan, for PVDC materials, than the PE material of Miaojie knife-free tearing cling film has higher heat resistance, whether it is a microwave oven, a stewpot, freezer, can withstand it.