Founded in 1950, Nippon Lisheng is one of the world's largest R&D and production enterprises of quartz wall clocks. The following year after its establishment, Lisheng produced Japan's first plastic clock, making a leading breakthrough in the material level; By 1972, the annual sales of Lisheng's clocks surpassed Seiko and ranked first in the world; Since then, its export business has gradually expanded, and by 2016, Lisheng has become the largest imported clock brand in China, once accounting for more than half of the market share, according to the Guangming Daily Publishing House's publication "Mingbiao".
 
In terms of products, Lisheng is similar to Seiko, and its production covers almost all types of quartz wall clocks in the industry. Whether it is music time signaling or photosensitive control, all kinds of products have the consistent excellent quality control and design of Japanese companies, and occupy a lot of market share in the limited market.
 
Among them, it is worth mentioning that in the genre of music time, Lisheng has become a rare existence in the industry that is different from the Seiko design framework by virtue of the large-scale use of the hollow structure. However, in details such as playback configuration and intelligent light sensitivity, Lisheng has similar product functions to Seiko. At the hour, the dial of the wall clock changes shape and announces the time with the melody and lights. According to the specific material, size and other differences, its price on Amazon overseas Tao and other platforms is 500~3000 yuan, and customers can choose according to their preferences.
 
As a highly talked about Japanese brand, Citizen is also one of the major shareholders of Lisheng, and Citizen's watch product line is all under Lisheng, and the quality and design are consistent with Lisheng's wall clock products.
 
In terms of basic daily styles, the official price of Lisheng is 80~600 yuan, which will be cheaper than Seiko's products with the same positioning.